Tag Archives: Writing

Who Chooses the Language in a User Interface?

Posted November 17th, 2008 | By Colleen | Categories: Content Strategy, Interaction Design, User / Customer Experience, Writing | No Comments

That’s the first question I tackled for UXMatters’ new “Ask the UXExpert” series.  It’s a doozy, eh?  In fact, several UXMatters columnists decided [...]

How Content Works at HowStuffWorks: Make It Matter, Says Editor-in-Chief

Posted September 23rd, 2008 | By Colleen | Categories: Content Strategy, Interviews, User / Customer Experience, Writing | 2 Comments


HowStuffWorks.com started in 1998 as a collection of articles about everything from refrigerators to electromagnets, with each article crafted by North [...]

The Persuasive Power of Storytelling

The Persuasive Power of Storytelling

Posted July 10th, 2008 | By Colleen | Categories: Content Strategy, Marketing, Persuasion and Influence, Writing | 2 Comments

For my first post, I want to share one of my favorite ways to take website content from blah to brilliant – telling a story.

A [...]