Content Strategy Slides & Photos – They’re Up!
Miraculously, I received permission from all four panelists to post their slides from CHi*Atlanta’s content strategy panel on October 22. Enjoy!
I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
Tag Archives: User / Customer Experience
What’s Happening: More on Metaphor and Content Strategy Panel
It’s been a BUSY couple of weeks!
My latest UXMatters column shares more on metaphor: The Magic of Metaphor. So far [...]
Going Deep: A Visit to Metaphoria
“The metaphor is perhaps one of man’s most fruitful potentialities. Its efficacy verges on magic, and it seems a tool for creation which [...]
When UX Misunderstands Marketing…
I just read a rather bothersome post, The marketing view of user-centered design, on the highly respected blog Putting people first. [...]
Service Experience Depends on Content
I recently helped design a music mastering service from soup to nuts. So fun! The process reminded me that content plays a key [...]
How Content Works at HowStuffWorks: Make It Matter, Says Editor-in-Chief
HowStuffWorks.com started in 1998 as a collection of articles about everything from refrigerators to electromagnets, with each article crafted by North [...]
Authenticity: There, Gone, and Back Again
Last week I enjoyed a vacation in Vermont. If there was one word that came to mind over and over again, it was “authentic.” No [...]
Content Is More Than Copy
When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments. What’s that assumption? [...]
What Is Content Strategy? (Part II – Examples)
As promised in Part I, here are a few examples of content strategies. But first I’d like to add some thoughts [...]
What Is Content Strategy? (Part I)
Hear the term “content strategy” often but aren’t sure what it means? That’s not surprising because different people use the term in [...]
