Winning Content by Leen Jones

Any company with a mobile interest is creating new customer experiences faster than you can say “iPhone.” An interesting one is American Airlines’ mobile boarding pass.  In this experience, innovative [...]

Miraculously, I received permission from all four panelists to post their slides from CHi*Atlanta’s content strategy panel on October 22.  Enjoy!

 
When your brain gets tired, check out some of the [...]

It’s been a BUSY couple of weeks!  

My latest UXMatters column shares more on metaphor: The Magic of Metaphor.  So far it’s getting some interesting comments.  May the conversation continue!    

On [...]

“The metaphor is perhaps one of man’s most fruitful potentialities. Its efficacy verges on magic, and it seems a tool for creation which God forgot inside one of His creatures [...]

I just read a rather bothersome post, The marketing view of user-centered design, on the highly respected blog Putting people first.  The post takes excerpts from an article about customer-centric [...]

I recently helped design a music mastering service from soup to nuts.  So fun!  The process reminded me that content plays a key role in the service experience.  I first [...]

HowStuffWorks.com started in 1998 as a collection of articles about everything from refrigerators to electromagnets, with each article crafted by North Carolina State University professor Marshall Brain. Today, HowStuffWorks.com is [...]

The response to this blog has been wonderful–a winning experience, you might say.  SO winning that some cool things are happening, and I want to update you.
Article on Emotion and [...]

Last week I enjoyed a vacation in Vermont.  If there was one word that came to mind over and over again, it was “authentic.”  No obnoxious billboards.  Lots of gorgeous [...]

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments.  What’s that assumption?  It’s content = copy.  From that assumption [...]