The New Rules of Persuasion
Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy [...]
I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
Tag Archives: persuasive technology
Persuasive Technology + Content Strategy = Influential Content
Persuasive Technology…Or Content?
One of my heroes is B.J. Fogg for recognizing the value and potential of persuasion in the interactive space. He defined a discipline [...]
