Tag Archives: persuasive content

10 Recipes for Persuasive Content

Posted December 4th, 2008 | By Colleen | Categories: Content Strategy, Persuasion and Influence, User / Customer Experience, Writing | No Comments

My latest column for UXMatters offers 10 practical tips, or recipes, to help anyone who touches content bake in some influential goodness. Check [...]

What’s Happening: More on Metaphor and Content Strategy Panel

Posted October 24th, 2008 | By Colleen | Categories: Content Strategy, Happenings, Marketing, Persuasion and Influence, Psychology, User / Customer Experience, Writing | No Comments

It’s been a BUSY couple of weeks!  

My latest UXMatters column shares more on metaphor: The Magic of Metaphor.  So far [...]

What Is Content Strategy? (Part I)

Posted August 24th, 2008 | By Colleen | Categories: Content Strategy, Essays, Persuasion and Influence | 8 Comments

Hear the term “content strategy” often but aren’t sure what it means? That’s not surprising because different people use the term in [...]