Authenticity: There, Gone, and Back Again
Last week I enjoyed a vacation in Vermont. If there was one word that came to mind over and over again, it was “authentic.” No [...]
I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
Tag Archives: Persuasion and Influence
What Is Content Strategy? (Part I)
Hear the term “content strategy” often but aren’t sure what it means? That’s not surprising because different people use the term in [...]
Psychology and Persuasive Design: A Few Concerns
To create an interactive experience that wins people over, we have to think about emotion and persuasion. The field of psychology deservedly takes much credit for persuasive design. B.J. Fogg’s Persuasive Technology refers to psychology more often than not. Don Norman, with degrees in engineering and psychology, explains the emotional connection with design in The Design of Everyday Things from a psychological perspective. Human Factors International, which as its name indicates stresses psychology and human factors, now offers training on designing for persuasion, emotion, and trust.
Certainly, psychology contributes much. But we need to look at more than psychology for good persuasive design. Here’s why:
Don’t Shoot at Customers
Customers are not targets. We are not shooting at them. Yet, I think many interactive marketing folks get sucked into this mindset. [...]
