Tag Archives: Metaphor

What’s Happening: More on Metaphor and Content Strategy Panel

Posted October 24th, 2008 | By Colleen | Categories: Content Strategy, Happenings, Marketing, Persuasion and Influence, Psychology, User / Customer Experience, Writing | No Comments

It’s been a BUSY couple of weeks!  

My latest UXMatters column shares more on metaphor: The Magic of Metaphor.  So far [...]

Going Deep: A Visit to Metaphoria

Posted October 13th, 2008 | By Colleen | Categories: Books, Marketing, Persuasion and Influence, Psychology, Research, User / Customer Experience, Writing | No Comments

“The metaphor is perhaps one of man’s most fruitful potentialities. Its efficacy verges on magic, and it seems a tool for creation which [...]