Tag Archives: Marketing

What’s Happening: More on Metaphor and Content Strategy Panel

Posted October 24th, 2008 | By Colleen | Categories: Content Strategy, Happenings, Marketing, Persuasion and Influence, Psychology, User / Customer Experience, Writing | No Comments

It’s been a BUSY couple of weeks!  

My latest UXMatters column shares more on metaphor: The Magic of Metaphor.  So far [...]

Going Deep: A Visit to Metaphoria

Posted October 13th, 2008 | By Colleen | Categories: Books, Marketing, Persuasion and Influence, Psychology, Research, User / Customer Experience, Writing | No Comments

“The metaphor is perhaps one of man’s most fruitful potentialities. Its efficacy verges on magic, and it seems a tool for creation which [...]

When UX Misunderstands Marketing…

Posted October 1st, 2008 | By Colleen | Categories: Essays, Marketing, User / Customer Experience | 4 Comments

I just read a rather bothersome post, The marketing view of user-centered design, on the highly respected blog Putting people first.  [...]

Don’t Shoot at Customers

Posted August 12th, 2008 | By Colleen | Categories: Marketing, Persuasion and Influence | 1 Comment

Customers are not targets. We are not shooting at them. Yet, I think many interactive marketing folks get sucked into this mindset. [...]