Who Chooses the Language in a User Interface?
That’s the first question I tackled for UXMatters’ new “Ask the UXExpert” series. It’s a doozy, eh? In fact, several UXMatters columnists decided [...]
I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
Tag Archives: Interaction Design
Psychology and Persuasive Design: A Few Concerns
To create an interactive experience that wins people over, we have to think about emotion and persuasion. The field of psychology deservedly takes much credit for persuasive design. B.J. Fogg’s Persuasive Technology refers to psychology more often than not. Don Norman, with degrees in engineering and psychology, explains the emotional connection with design in The Design of Everyday Things from a psychological perspective. Human Factors International, which as its name indicates stresses psychology and human factors, now offers training on designing for persuasion, emotion, and trust.
Certainly, psychology contributes much. But we need to look at more than psychology for good persuasive design. Here’s why:
Making the Most of Interactive Content
For people like me, who care about content, it’s an exciting time. We now have more and better interactive options for presenting the [...]
