Slides & Key Books from Usable, INFLUENTIAL Content
A major theme of IA Summit 2009 was content. From the Content Strategy Consortium coordinated by Kristina Halvorson of Brain Traffic and Karen McGrane of Bond Art+Science to the presentations [...]
I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
Tag Archives: influential content
Don’t Miss Usable, INFLUENTIAL Content at IA Summit
The schedule for IA Summit is available! The line up is packed. I’m excited to give a presentation about influential content on March 21.
Usable, INFLUENTIAL Content: We Can Have It [...]
10 Recipes for Persuasive Content
My latest column for UXMatters offers 10 practical tips, or recipes, to help anyone who touches content bake in some influential goodness. Check out 10 Recipes for Persuasive Content.
Persuasive Technology + Content Strategy = Influential Content
Persuasive Technology…Or Content?
One of my heroes is B.J. Fogg for recognizing the value and potential of persuasion in the interactive space. He defined a discipline called persuasive technology (aka captology), [...]
What’s Happening: More on Metaphor and Content Strategy Panel
It’s been a BUSY couple of weeks!
My latest UXMatters column shares more on metaphor: The Magic of Metaphor. So far it’s getting some interesting comments. May the conversation continue!
On [...]
