Tag Archives: influential content

Slides & Key Books from Usable, INFLUENTIAL Content

Posted March 23rd, 2009 | By Colleen | Categories: Content Strategy, Marketing, Persuasion and Influence, Research, Rhetoric, User / Customer Experience | No Comments

A major theme of IA Summit 2009 was content. From the Content Strategy Consortium coordinated by Kristina Halvorson of

10 Recipes for Persuasive Content

Posted December 4th, 2008 | By Colleen | Categories: Content Strategy, Persuasion and Influence, User / Customer Experience, Writing | No Comments

My latest column for UXMatters offers 10 practical tips, or recipes, to help anyone who touches content bake in some influential goodness. Check [...]

Persuasive Technology + Content Strategy = Influential Content

Posted November 30th, 2008 | By Colleen | Categories: Content Strategy, Marketing, Persuasion and Influence, Psychology, User / Customer Experience, Writing | 2 Comments

Persuasive Technology…Or Content?

One of my heroes is B.J. Fogg for recognizing the value and potential of persuasion in the interactive space. He defined a discipline [...]

What’s Happening: More on Metaphor and Content Strategy Panel

Posted October 24th, 2008 | By Colleen | Categories: Content Strategy, Happenings, Marketing, Persuasion and Influence, Psychology, User / Customer Experience, Writing | No Comments

It’s been a BUSY couple of weeks!  

My latest UXMatters column shares more on metaphor: The Magic of Metaphor.  So far [...]