Tag Archives: influence

Obama’s Approach to Online Influence

Posted November 18th, 2008 | By Colleen | Categories: Marketing, Persuasion and Influence | No Comments

Here’s an interesting article that a colleague sent my way. The article explores Obama’s plan to continue using the Internet, especially social networking, as [...]

Got Winning Content?

Got Winning Content?

Posted July 17th, 2008 | By Colleen | Categories: Content Strategy, Examples, Persuasion and Influence, Usability | 1 Comment

Gotvmail.com is a site with wonderful examples of content that is both usable and persuasive–or what I call winning. The site makes its voicemail [...]