Tag Archives: IA Summit 2009

Handy List of Influential Content Resources

Posted April 12th, 2009 | By Colleen | Categories: Content Strategy, Marketing, Persuasion and Influence, Psychology, Rhetoric, User / Customer Experience | 3 Comments

As promised, here is the annotated list of resources from my presentation at IA Summit 2009: Usable, INFLUENTIAL Content: We Can Have It All. Enjoy!
Rhetoric & Persuasion
Rhetoric is the study [...]

Favorites from the Content Strategy Consortium

Posted March 28th, 2009 | By Colleen | Categories: Content Strategy, Marketing, User / Customer Experience | 1 Comment

Not surprisingly, the Content Strategy Consortium led by Karen McGrane of Bond Art + Science and Kristina Halvorson of Brain Traffic at IA Summit 2009 had quality content. SO much [...]

Slides & Key Books from Usable, INFLUENTIAL Content

Posted March 23rd, 2009 | By Colleen | Categories: Content Strategy, Marketing, Persuasion and Influence, Research, Rhetoric, User / Customer Experience | No Comments

A major theme of IA Summit 2009 was content. From the Content Strategy Consortium coordinated by Kristina Halvorson of Brain Traffic and Karen McGrane of Bond Art+Science to the presentations [...]

Don’t Miss Usable, INFLUENTIAL Content at IA Summit

Posted February 19th, 2009 | By Colleen | Categories: Content Strategy, Interaction Design, Marketing, Persuasion and Influence, Rhetoric | No Comments

The schedule for IA Summit is available! The line up is packed. I’m excited to give a presentation about influential content on March 21.
Usable, INFLUENTIAL Content: We Can Have It [...]