Winning Content by Leen Jones

If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that [...]

To create an interactive experience that wins people over, we have to think about emotion and persuasion. The field of psychology deservedly takes much credit for persuasive design. B.J. Fogg’s Persuasive Technology refers to psychology more often than not. Don Norman, with degrees in engineering and psychology, explains the emotional connection with design in The Design of Everyday Things from a psychological perspective. Human Factors International, which as its name indicates stresses psychology and human factors, now offers training on designing for persuasion, emotion, and trust.

Certainly, psychology contributes much. But we need to look at more than psychology for good persuasive design. Here’s why: