Winning Content by Leen Jones

I just read a rather bothersome post, The marketing view of user-centered design, on the highly respected blog Putting people first.  [...]

I recently helped design a music mastering service from soup to nuts.  So fun!  The process reminded me that content plays a key [...]

Last week I enjoyed a vacation in Vermont.  If there was one word that came to mind over and over again, it was “authentic.”  No [...]

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments.  What’s that assumption?  [...]

For my first post, I want to share one of my favorite ways to take website content from blah to brilliant – telling a story.

A [...]