Winning Content by Leen Jones

Any company with a mobile interest is creating new customer experiences faster than you can say “iPhone.” An interesting one is American Airlines’ mobile boarding pass.  In this experience, innovative [...]

I just read a rather bothersome post, The marketing view of user-centered design, on the highly respected blog Putting people first.  The post takes excerpts from an article about customer-centric [...]

I recently helped design a music mastering service from soup to nuts.  So fun!  The process reminded me that content plays a key role in the service experience.  I first [...]

Last week I enjoyed a vacation in Vermont.  If there was one word that came to mind over and over again, it was “authentic.”  No obnoxious billboards.  Lots of gorgeous [...]

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments.  What’s that assumption?  It’s content = copy.  From that assumption [...]

For my first post, I want to share one of my favorite ways to take website content from blah to brilliant – telling a story.
A story appeals to our emotional [...]