Tag Archives: copy

Who Chooses the Language in a User Interface?

Posted November 17th, 2008 | By Colleen | Categories: Content Strategy, Interaction Design, User / Customer Experience, Writing | No Comments

That’s the first question I tackled for UXMatters’ new “Ask the UXExpert” series.  It’s a doozy, eh?  In fact, several UXMatters columnists decided to answer it, and the editors did [...]

Content Is More Than Copy

Content Is More Than Copy

Posted September 6th, 2008 | By Colleen | Categories: Content Strategy, Essays, Marketing, Persuasion and Influence, Usability, User / Customer Experience, Writing | No Comments

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments.  What’s that assumption?  It’s content = copy.  From that assumption [...]