Tag Archives: content

Obama’s Approach to Online Influence

Posted November 18th, 2008 | By Colleen | Categories: Marketing, Persuasion and Influence | No Comments

Here’s an interesting article that a colleague sent my way. The article explores Obama’s plan to continue using the Internet, especially social networking, as a tool to influence.
Obama ready to embrace [...]

What’s Happening: More on Metaphor and Content Strategy Panel

Posted October 24th, 2008 | By Colleen | Categories: Content Strategy, Happenings, Marketing, Persuasion and Influence, Psychology, User / Customer Experience, Writing | No Comments

It’s been a BUSY couple of weeks!  

My latest UXMatters column shares more on metaphor: The Magic of Metaphor.  So far it’s getting some interesting comments.  May the conversation continue!    

 

On [...]

Service Experience Depends on Content

Service Experience Depends on Content

Posted September 29th, 2008 | By Colleen | Categories: Content Strategy, Interaction Design, Mobile, Writing | 1 Comment

I recently helped design a music mastering service from soup to nuts.  So fun!  The process reminded me that content plays a key role in the service experience.  I first [...]

Content Is More Than Copy

Content Is More Than Copy

Posted September 6th, 2008 | By Colleen | Categories: Content Strategy, Essays, Marketing, Persuasion and Influence, Usability, User / Customer Experience, Writing | No Comments

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments.  What’s that assumption?  It’s content = copy.  From that assumption [...]

What Is Content Strategy? (Part II – Examples)

Posted August 31st, 2008 | By Colleen | Categories: Content Strategy, Essays, User / Customer Experience | 1 Comment

As promised in Part I, here are a few examples of content strategies.  But first I’d like to add some thoughts to what a content strategy could include.
International Approach / [...]