Obama’s Approach to Online Influence
Here’s an interesting article that a colleague sent my way. The article explores Obama’s plan to continue using the Internet, especially social networking, as a tool to influence.
Obama ready to embrace [...]
I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
Tag Archives: content
What’s Happening: More on Metaphor and Content Strategy Panel
It’s been a BUSY couple of weeks!
My latest UXMatters column shares more on metaphor: The Magic of Metaphor. So far it’s getting some interesting comments. May the conversation continue!
On [...]
Service Experience Depends on Content
I recently helped design a music mastering service from soup to nuts. So fun! The process reminded me that content plays a key role in the service experience. I first [...]
Content Is More Than Copy
When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments. What’s that assumption? It’s content = copy. From that assumption [...]
What Is Content Strategy? (Part II – Examples)
As promised in Part I, here are a few examples of content strategies. But first I’d like to add some thoughts to what a content strategy could include.
International Approach / [...]
