I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
You might remember I explored content strategy in an early blog post. Thankfully, some smart people are defining it as a discipline. Here’s a huge leap forward in that definition—a pair of [...]
My latest column for UXMatters offers 10 practical tips, or recipes, to help anyone who touches content bake in some influential goodness. Check out 10 Recipes for Persuasive Content.
Persuasive Technology…Or Content?
One of my heroes is B.J. Fogg for recognizing the value and potential of persuasion in the interactive space. He defined a discipline called persuasive technology (aka captology), [...]
That’s the first question I tackled for UXMatters’ new “Ask the UXExpert” series. It’s a doozy, eh? In fact, several UXMatters columnists decided to answer it, and the editors did [...]
Miraculously, I received permission from all four panelists to post their slides from CHi*Atlanta’s content strategy panel on October 22. Enjoy!
When your brain gets tired, check out some of the [...]
Bad content is a losing situation for users and businesses alike. But creating good content is hard. CHI*Atlanta is hosting a panel that will explore the growing discipline of content [...]
HowStuffWorks.com started in 1998 as a collection of articles about everything from refrigerators to electromagnets, with each article crafted by North Carolina State University professor Marshall Brain. Today, HowStuffWorks.com is [...]
The response to this blog has been wonderful–a winning experience, you might say. SO winning that some cool things are happening, and I want to update you.
Article on Emotion and [...]
When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments. What’s that assumption? It’s content = copy. From that assumption [...]
As promised in Part I, here are a few examples of content strategies. But first I’d like to add some thoughts to what a content strategy could include.
International Approach / [...]
