Winning Content by Leen Jones

You might remember I explored content strategy in an early blog post.  Thankfully, some smart people are defining it as a discipline.  Here’s [...]

My latest column for UXMatters offers 10 practical tips, or recipes, to help anyone who touches content bake in some influential goodness. Check [...]

Persuasive Technology…Or Content?

One of my heroes is B.J. Fogg for recognizing the value and potential of persuasion in the interactive space. He defined a discipline [...]

That’s the first question I tackled for UXMatters’ new “Ask the UXExpert” series.  It’s a doozy, eh?  In fact, several UXMatters columnists decided [...]

Miraculously, I received permission from all four panelists to post their slides from CHi*Atlanta’s content strategy panel on October 22.  Enjoy!

Bad content is a losing situation for users and businesses alike. But creating good content is hard. CHI*Atlanta is hosting a panel that will explore [...]

HowStuffWorks.com started in 1998 as a collection of articles about everything from refrigerators to electromagnets, with each article crafted by North [...]

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments.  What’s that assumption?  [...]

As promised in Part I, here are a few examples of content strategies.  But first I’d like to add some thoughts [...]

Hear the term “content strategy” often but aren’t sure what it means? That’s not surprising because different people use the term in [...]