Tag Archives: Content Strategy

What’s Content Strategy? These Articles Have the Answer

Posted December 16th, 2008 | By Colleen | Categories: Content Strategy, Writing | No Comments

You might remember I explored content strategy in an early blog post.  Thankfully, some smart people are defining it as a discipline.  Here’s [...]

10 Recipes for Persuasive Content

Posted December 4th, 2008 | By Colleen | Categories: Content Strategy, Persuasion and Influence, User / Customer Experience, Writing | No Comments

My latest column for UXMatters offers 10 practical tips, or recipes, to help anyone who touches content bake in some influential goodness. Check [...]

Persuasive Technology + Content Strategy = Influential Content

Posted November 30th, 2008 | By Colleen | Categories: Content Strategy, Marketing, Persuasion and Influence, Psychology, User / Customer Experience, Writing | 2 Comments

Persuasive Technology…Or Content?

One of my heroes is B.J. Fogg for recognizing the value and potential of persuasion in the interactive space. He defined a discipline [...]

Who Chooses the Language in a User Interface?

Posted November 17th, 2008 | By Colleen | Categories: Content Strategy, Interaction Design, User / Customer Experience, Writing | No Comments

That’s the first question I tackled for UXMatters’ new “Ask the UXExpert” series.  It’s a doozy, eh?  In fact, several UXMatters columnists decided [...]

Content Strategy Slides & Photos – They’re Up!

Content Strategy Slides & Photos – They’re Up!

Posted November 2nd, 2008 | By Colleen | Categories: Content Strategy, User / Customer Experience, Writing | No Comments

Miraculously, I received permission from all four panelists to post their slides from CHi*Atlanta’s content strategy panel on October 22.  Enjoy!

Content Strategy Panel Oct. 22 in Atlanta

Posted October 5th, 2008 | By Colleen | Categories: Content Strategy, Happenings, Marketing, User / Customer Experience | 1 Comment

Bad content is a losing situation for users and businesses alike. But creating good content is hard. CHI*Atlanta is hosting a panel that will explore [...]

How Content Works at HowStuffWorks: Make It Matter, Says Editor-in-Chief

Posted September 23rd, 2008 | By Colleen | Categories: Content Strategy, Interviews, User / Customer Experience, Writing | 2 Comments


HowStuffWorks.com
started in 1998 as a collection of articles about everything from refrigerators to electromagnets, with each article crafted by North [...]

Content Is More Than Copy

Content Is More Than Copy

Posted September 6th, 2008 | By Colleen | Categories: Content Strategy, Essays, Marketing, Persuasion and Influence, Usability, User / Customer Experience, Writing | No Comments

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments.  What’s that assumption?  [...]

What Is Content Strategy? (Part II – Examples)

Posted August 31st, 2008 | By Colleen | Categories: Content Strategy, Essays, User / Customer Experience | 4 Comments

As promised in Part I, here are a few examples of content strategies.  But first I’d like to add some thoughts [...]

What Is Content Strategy? (Part I)

Posted August 24th, 2008 | By Colleen | Categories: Content Strategy, Essays, Persuasion and Influence | 8 Comments

Hear the term “content strategy” often but aren’t sure what it means? That’s not surprising because different people use the term in [...]