Who Moved Your Cheese?
Calling for great examples of communicating to customers about a huge redesign! Right now, I’m part of a team working on a massive overhaul for a major hotel brand—new look, [...]
I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
Tag Archives: communication
Service Experience Depends on Content
I recently helped design a music mastering service from soup to nuts. So fun! The process reminded me that content plays a key role in the service experience. I first [...]
Content Is More Than Copy
When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments. What’s that assumption? It’s content = copy. From that assumption [...]
Psychology and Persuasive Design: A Few Concerns
To create an interactive experience that wins people over, we have to think about emotion and persuasion. The field of psychology deservedly takes much credit for persuasive design. B.J. Fogg’s Persuasive Technology refers to psychology more often than not. Don Norman, with degrees in engineering and psychology, explains the emotional connection with design in The Design of Everyday Things from a psychological perspective. Human Factors International, which as its name indicates stresses psychology and human factors, now offers training on designing for persuasion, emotion, and trust.
Certainly, psychology contributes much. But we need to look at more than psychology for good persuasive design. Here’s why:
