Tag Archives: analytics
The Myth of Data-Driven Decisions

The Myth of Data-Driven Decisions

Posted March 16th, 2010 | By Colleen | Categories: Audit and Analysis, Content Strategy, Essays, Research, Trends, User / Customer Experience | 3 Comments

Long ago, when I worked as a webmaster for CDC, I tired of noisy arguments about the website. So, I turned to data. [...]

Analytics Help Answer Content Questions

Analytics Help Answer Content Questions

Posted February 5th, 2010 | By Colleen | Categories: Audit and Analysis, Content Strategy, Interviews | 1 Comment

Jeff Chasin

I recently talked analytics with Jeff Chasin, a sharp web analyst contracting for IBM and member of Atlanta [...]