Winning Content by Leen Jones

Service Experience Depends on Content

I recently helped design a music mastering service from soup to nuts.  So fun!  The process reminded me that content plays a key [...]

Authenticity: There, Gone, and Back Again

Last week I enjoyed a vacation in Vermont.  If there was one word that came to mind over and over again, it was “authentic.”  No [...]

What Is Content Strategy? (Part II – Examples)

As promised in Part I, here are a few examples of content strategies.  But first I’d like to add some thoughts [...]

Psychology and Persuasive Design: A Few Concerns

To create an interactive experience that wins people over, we have to think about emotion and persuasion. The field of psychology deservedly takes much credit for persuasive design. B.J. Fogg’s Persuasive Technology refers to psychology more often than not. Don Norman, with degrees in engineering and psychology, explains the emotional connection with design in The Design of Everyday Things from a psychological perspective. Human Factors International, which as its name indicates stresses psychology and human factors, now offers training on designing for persuasion, emotion, and trust.

Certainly, psychology contributes much. But we need to look at more than psychology for good persuasive design. Here’s why:

Making the Most of Interactive Content

For people like me, who care about content, it’s an exciting time. We now have more and better interactive options for presenting the [...]