I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
10 Recipes for Persuasive Content
My latest column for UXMatters offers 10 practical tips, or recipes, to help anyone who touches content bake in some influential goodness. Check [...]
Read morePersuasive Technology + Content Strategy = Influential Content
Persuasive Technology…Or Content?
One of my heroes is B.J. Fogg for recognizing the value and potential of persuasion in the interactive space. He defined a discipline [...]
Read moreObama’s Approach to Online Influence
Here’s an interesting article that a colleague sent my way. The article explores Obama’s plan to continue using the Internet, especially social networking, as [...]
Read moreWho Chooses the Language in a User Interface?
That’s the first question I tackled for UXMatters’ new “Ask the UXExpert” series. It’s a doozy, eh? In fact, several UXMatters columnists decided [...]
Read moreContent Strategy Slides & Photos – They’re Up!
Miraculously, I received permission from all four panelists to post their slides from CHi*Atlanta’s content strategy panel on October 22. Enjoy!
What’s Happening: More on Metaphor and Content Strategy Panel
It’s been a BUSY couple of weeks!
My latest UXMatters column shares more on metaphor: The Magic of Metaphor. So far [...]
Read moreGoing Deep: A Visit to Metaphoria
“The metaphor is perhaps one of man’s most fruitful potentialities. Its efficacy verges on magic, and it seems a tool for creation which [...]
Read moreContent Strategy Panel Oct. 22 in Atlanta
Bad content is a losing situation for users and businesses alike. But creating good content is hard. CHI*Atlanta is hosting a panel that will explore [...]
Read moreWhen UX Misunderstands Marketing…
I just read a rather bothersome post, The marketing view of user-centered design, on the highly respected blog Putting people first. [...]
Read moreService Experience Depends on Content
I recently helped design a music mastering service from soup to nuts. So fun! The process reminded me that content plays a key [...]
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