I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
What’s Happening: New Article on VUIs and More
The response to this blog has been wonderful–a winning experience, you might say. SO winning that some cool things are happening, and I want to update you.
Article on Emotion and [...]
Authenticity: There, Gone, and Back Again
Last week I enjoyed a vacation in Vermont. If there was one word that came to mind over and over again, it was “authentic.” No obnoxious billboards. Lots of gorgeous [...]
Read more →Content Is More Than Copy
When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments. What’s that assumption? It’s content = copy. From that assumption [...]
Read more →What Is Content Strategy? (Part II – Examples)
As promised in Part I, here are a few examples of content strategies. But first I’d like to add some thoughts to what a content strategy could include.
International Approach / [...]
What Is Content Strategy? (Part I)
Hear the term “content strategy” often but aren’t sure what it means? That’s not surprising because different people use the term in very different ways. And as a [...]
Read more →Psychology and Persuasive Design: A Few Concerns
To create an interactive experience that wins people over, we have to think about emotion and persuasion. The field of psychology deservedly takes much credit for persuasive design. B.J. Fogg’s Persuasive Technology refers to psychology more often than not. Don Norman, with degrees in engineering and psychology, explains the emotional connection with design in The Design of Everyday Things from a psychological perspective. Human Factors International, which as its name indicates stresses psychology and human factors, now offers training on designing for persuasion, emotion, and trust.
Certainly, psychology contributes much. But we need to look at more than psychology for good persuasive design. Here’s why:
Read more →Don’t Shoot at Customers
Customers are not targets. We are not shooting at them. Yet, I think many interactive marketing folks get sucked into this mindset. With this view, customers are [...]
Read more →Making the Most of Interactive Content
For people like me, who care about content, it’s an exciting time. We now have more and better interactive options for presenting the right content, in the right [...]
Read more →Got Winning Content?
Gotvmail.com is a site with wonderful examples of content that is both usable and persuasive–or what I call winning. The site makes its voicemail service hard to resist [...]
Read more →The Persuasive Power of Storytelling
For my first post, I want to share one of my favorite ways to take website content from blah to brilliant – telling a story.
A story appeals to our emotional [...]
