I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
For Persuasive Design, Keep Rhetoric in the Mix
I recently read the book Neuro Web Design: What Makes Them Click. Useful? Yes. Clear explanation of psychology in persuasive websites? Yes. All you need [...]
Read moreInfluential Mobile Design – A Conversation with Nick Sabadosh
Mobile technology has amazing potential as a persuasive medium for business, public health, and more. B.J. Fogg astutely predicted that mobile technology would [...]
Read moreTaming the Multichannel Monster
In my recent column for UXmatters, I talk about content and the cross channel, or multichannel, customer experience. Conversing well with [...]
Read moreWhat’s Happening: IA Summit, Books, & More
Don’t miss these exciting developments in the content world:
IA Summit 2009 in Memphis TN
I’m going to give a general presentation about [...]
Read moreWhat’s Content Strategy? These Articles Have the Answer
You might remember I explored content strategy in an early blog post. Thankfully, some smart people are defining it as a discipline. Here’s [...]
Read moreWho Moved Your Cheese?
Calling for great examples of communicating to customers about a huge redesign! Right now, I’m part of a team working on a massive [...]
Read more10 Recipes for Persuasive Content
My latest column for UXMatters offers 10 practical tips, or recipes, to help anyone who touches content bake in some influential goodness. Check [...]
Read morePersuasive Technology + Content Strategy = Influential Content
Persuasive Technology…Or Content?
One of my heroes is B.J. Fogg for recognizing the value and potential of persuasion in the interactive space. He defined a discipline [...]
Read moreObama’s Approach to Online Influence
Here’s an interesting article that a colleague sent my way. The article explores Obama’s plan to continue using the Internet, especially social networking, as [...]
Read moreWho Chooses the Language in a User Interface?
That’s the first question I tackled for UXMatters’ new “Ask the UXExpert” series. It’s a doozy, eh? In fact, several UXMatters columnists decided [...]
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