I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
Design and Content in Customer Service Excellence
Earlier this week at Customer UNinterrupted, stars in customer service from brands such as Whirlpool, T-Mobile, Zappos, CVS, and much more presented exciting [...]
Read moreContent Strategy and SEO: Related But Not the Same
At the July meeting of Atlanta Content Strategy, the question of how SEO plays into content strategy came up early on. It arose [...]
Read moreAugust 6: CAN’T MISS Content Strategy Event
If you’re anywhere close to Atlanta and the least bit curious about content strategy, then mark your calendar for August 6.
Read moreLeisure for All: Accessible Travel & Tourism
In my role as Chair of CHI*Atlanta, my eyes have opened to some inspiring win-win situations. One of the most inspiring is the effort to [...]
Read moreHow Users Read on the Web Redux
They DO.
I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the [...]
Read moreGrow Customer Relationships with Content
Photo from Bride and Bloom
Want your relationships with customers to bloom despite tough economic times? Take a hard look at your content.
Why? Content represents [...]
Read moreTexting 4 Health Is Here!
Remember that insightful interview with Nick Sabadosh about mobile persuasion in the health space? Well, the much-anticipated book Texting 4 Health—with Nick’s chapter [...]
Read moreBits of Influence
My Struggle
During the past six months, I’ve wrestled with two concepts:
Should the term “content strategy” refer to activities that seem detailed or technical and, [...]
Read moreYour CMS Can’t Judge Content Quality
How do we know whether our content is any good? Unfortunately (or fortunately), a content management system (CMS) can’t tell us. That means [...]
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