I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
Influential Mobile Design – A Conversation with Nick Sabadosh
Mobile technology has amazing potential as a persuasive medium for business, public health, and more. B.J. Fogg astutely predicted that mobile technology would be THE medium to get information to [...]
Read more →Taming the Multichannel Monster
In my recent column for UXmatters, I talk about content and the cross channel, or multichannel, customer experience. Conversing well with customers through the web, email, voice, call centers, stores, [...]
Read more →What’s Happening: IA Summit, Books, & More
Don’t miss these exciting developments in the content world:
IA Summit 2009 in Memphis TN
I’m going to give a general presentation about influential / persuasive content. Hope to see you there!
The [...]
New Content at User Insight Nixes UX Jargon
Congratulations to User Insight for a gorgeous new website! It’s completely revamped and shows why Forrester ranked User Insight as one of the top user research firms in the U.S.
Explaining [...]
Congrats to CHI*Atlanta!
For CHI*Atlanta, the new year brings a very needed new website. Check it at www.chia.org! Among its features are
New logo
New look and feel (check the “before” and “after” below)
Improved organization [...]
What’s Content Strategy? These Articles Have the Answer
You might remember I explored content strategy in an early blog post. Thankfully, some smart people are defining it as a discipline. Here’s a huge leap forward in that definition—a pair of [...]
Read more →Who Moved Your Cheese?
Calling for great examples of communicating to customers about a huge redesign! Right now, I’m part of a team working on a massive overhaul for a major hotel brand—new look, [...]
Read more →10 Recipes for Persuasive Content
My latest column for UXMatters offers 10 practical tips, or recipes, to help anyone who touches content bake in some influential goodness. Check out 10 Recipes for Persuasive Content.
Read more →Persuasive Technology + Content Strategy = Influential Content
Persuasive Technology…Or Content?
One of my heroes is B.J. Fogg for recognizing the value and potential of persuasion in the interactive space. He defined a discipline called persuasive technology (aka captology), [...]
A Review of American Airlines’ Mobile Boarding Pass
Any company with a mobile interest is creating new customer experiences faster than you can say “iPhone.” An interesting one is American Airlines’ mobile boarding pass. In this experience, innovative [...]
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