I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
Grow Customer Relationships with Content
Want your relationships with customers to bloom despite tough economic times? Take a hard look at your content.
Why? Content represents your company’s people. Your content mediates customer relationships and therefore [...]
Read more →Texting 4 Health Is Here!
Remember that insightful interview with Nick Sabadosh about mobile persuasion in the health space? Well, the much-anticipated book Texting 4 Health—with Nick’s chapter about usability testing—is here!
Congratulations to Nick and [...]
Atlantans, Don’t Miss the Content Strategy Meetup June 4
Hey Atlantans! Content strategists are getting together soon!
When: June 4 at 6:30 pm
Where: Café Intermezzo (Perimeter Location)
This group explores the emerging discipline of content strategy. Tired of designs filled with [...]
Bits of Influence
My Struggle
During the past six months, I’ve wrestled with two concepts:
Should the term “content strategy” refer to activities that seem detailed or technical and, consequently, tactical?
(See this post for [...]
Your CMS Can’t Judge Content Quality
How do we know whether our content is any good? Unfortunately (or fortunately), a content management system (CMS) can’t tell us. That means humans have to judge it. But judge [...]
Read more →Handy List of Influential Content Resources
As promised, here is the annotated list of resources from my presentation at IA Summit 2009: Usable, INFLUENTIAL Content: We Can Have It All. Enjoy!
Rhetoric & Persuasion
Rhetoric is the study [...]
Favorites from the Content Strategy Consortium
Not surprisingly, the Content Strategy Consortium led by Karen McGrane of Bond Art + Science and Kristina Halvorson of Brain Traffic at IA Summit 2009 had quality content. SO much [...]
Read more →Slides & Key Books from Usable, INFLUENTIAL Content
A major theme of IA Summit 2009 was content. From the Content Strategy Consortium coordinated by Kristina Halvorson of Brain Traffic and Karen McGrane of Bond Art+Science to the presentations [...]
Read more →Your Content Is a Social Actor
Your content is a social actor. [1] Actually, it might be a few social actors. It’s your sales person, your customer service representative, your tech support guru, your concierge, your nurse, your news [...]
Read more →For Persuasive Design, Keep Rhetoric in the Mix
I recently read the book Neuro Web Design: What Makes Them Click. Useful? Yes. Clear explanation of psychology in persuasive websites? Yes. All you need to know about persuasive websites? [...]
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