Winning Content by Leen Jones | Thoughts on influence and content strategy

How We Decide

If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that [...]

An Almost Perfect Storm

If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, [...]

Time & Our Focus on Content

Content is grounded in time. Therefore, I have a theory that our view of time affects our view of content. I think our view of [...]

“Push ‘User Experience Design’ Off the Pedestal”

That’s one of my favorite quotes from Content Strategy for the Web by Kristina Halvorson. Do I hate design? No. But I don’t hate [...]

Context, Value, & the New Marketing Economy

Marketing now is about adding value to the situations customers are in at home, at work, or at play. Often, the best way to add [...]

The Temptation of Templates

I love templates. At their best, they add structure and pattern to make an interactive experience easy to use and efficient to design. But, sometimes, [...]

3 Smart Quotes from Web Content Strategy

Here are 3 of my favorite quotes from Atlanta’s panel about content strategy—suavely moderated by Kristina Halvorson of Brain Traffic.

Brian Ikeda of [...]

Rhetoric and the New Literacy

Finally, someone studies literacy in our information age from a rhetorical perspective!

Andrea Lunsford analyzed thousands of student writing samples as part of the Stanford [...]

4 Good Customer Service Trends—And 1 Scary Myth

At Customer UNinterrupted, I caught an amazing presentation by Lynn Holmgrem, VP & General Manager of Consumer Care at Whirlpool. She told the story of [...]

Let’s Make Content Shine

ASIS&T released its August / September Bulletin, featuring articles inspired by presentations from IA Summit 2009. Honored to contribute The Debut of [...]