I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
Rhetoric and the New Literacy
Finally, someone studies literacy in our information age from a rhetorical perspective!
Andrea Lunsford analyzed thousands of student writing samples as part of the Stanford Study of Writing. Turns out all [...]
4 Good Customer Service Trends—And 1 Scary Myth
At Customer UNinterrupted, I caught an amazing presentation by Lynn Holmgrem, VP & General Manager of Consumer Care at Whirlpool. She told the story of turning customer care from an [...]
Read more →Let’s Make Content Shine
ASIS&T released its August / September Bulletin, featuring articles inspired by presentations from IA Summit 2009. Honored to contribute The Debut of Influential Content. Here’s an excerpt:
“If we continue to [...]
Design and Content in Customer Service Excellence
Earlier this week at Customer UNinterrupted, stars in customer service from brands such as Whirlpool, T-Mobile, Zappos, CVS, and much more presented exciting successes and insightful lessons learned. Many of [...]
Read more →Content Strategy and SEO: Related But Not the Same
At the July meeting of Atlanta Content Strategy, the question of how SEO plays into content strategy came up early on. It arose again in the middle of the evening. [...]
Read more →August 6: CAN’T MISS Content Strategy Event
If you’re anywhere close to Atlanta and the least bit curious about content strategy, then mark your calendar for August 6.
CHI*Atlanta and Atlanta Interactive Marketing Association have put together an [...]
“You Cannot Not Influence”
Lots of gems in this rich pressie for reboot 11…enjoy!
Persuasive Design or The Fine Art of Separating People from Their Bad Behaviours – Online
View more presentations from Sebastian Deterding.
Holiday Inn: Not a Candy Wrapper Redesign
You probably noticed that Holiday Inn hotels look fresher and more modern. Well, the website is following suit. The good folks at InterContinental Hotels Group (IHG) completely overhauled www.holidayinn.com, and [...]
Read more →Leisure for All: Accessible Travel & Tourism
In my role as Chair of CHI*Atlanta, my eyes have opened to some inspiring win-win situations. One of the most inspiring is the effort to make travel and tourism in [...]
Read more →How Users Read on the Web Redux
They DO.
I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet:
It’s [...]
