I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
Know Your Content Before You Test It
Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, [...]
Read moreTake a Tour of Editorial Strategy
Jeff MacIntyre, a leading content strategist hailing from New York, will guide Atlanta Content Strategy on an in-depth tour of editorial [...]
Read moreAnalytics Help Answer Content Questions
Jeff Chasin
I recently talked analytics with Jeff Chasin, a sharp web analyst contracting for IBM and member of Atlanta [...]
Read moreThe New Rules of Persuasion
Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy [...]
Read moreContent Strategy: What’s in It for You?
Margot Bloomstein
Content strategy consultant Margot Bloomstein will travel from Boston to tell Atlanta Content Strategy exactly what this Thursday. I recently [...]
Read moreRemember References
References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in [...]
Read moreChanges for the New Year
2009 was a very good year for the consultancy I co-founded, threebrick. To best prepare for 2010, we made some tough but exciting [...]
Read moreMarissa Mayer: Glamour Woman of 2009
Marissa Mayer, Google’s VP of search and user experience, is one of Glamour’s women of 2009. She is a “powerhouse of creativity and [...]
Read moreAnalyze Your Content. Be Really Great.
Content for most organizations is a challenge, if not a problem. Solving a problem starts with understanding it. How? By analyzing it. I like Steve [...]
Read moreSlides from Book Chat + Preview of 2010
Yesterday, dedicated members of Atlanta Content Strategy braved the cold wind and rain to talk about Content Strategy for the Web at Read more
