I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
Analyze Your Content. Be Really Great.
Content for most organizations is a challenge, if not a problem. Solving a problem starts with understanding it. How? By analyzing it. I like Steve Jobs’ take on analysis as [...]
Read more →Slides from Book Chat + Preview of 2010
Yesterday, dedicated members of Atlanta Content Strategy braved the cold wind and rain to talk about Content Strategy for the Web at Ignition Alley. Below are the slides that sparked [...]
Read more →TONIGHT – Book Chat with Atlanta Content Strategy
Reading Content Strategy for the Web? Itching to talk about it? Well, now you can with Atlanta Content Strategy.
Join us for the last event of 2009, where we’ll eat, drink, [...]
How We Decide
If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that I’ve ever read. Weaving together rhetorical [...]
Read more →An Almost Perfect Storm
If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, “We are on the cusp of a persuasion revolution…”
The [...]
Time & Our Focus on Content
Content is grounded in time. Therefore, I have a theory that our view of time affects our view of content. I think our view of time depends largely on our [...]
Read more →“Push ‘User Experience Design’ Off the Pedestal”
That’s one of my favorite quotes from Content Strategy for the Web by Kristina Halvorson. Do I hate design? No. But I don’t hate content, either. The reality is we [...]
Read more →Context, Value, & the New Marketing Economy
Marketing now is about adding value to the situations customers are in at home, at work, or at play. Often, the best way to add that value is relevant content. [...]
Read more →The Temptation of Templates
I love templates. At their best, they add structure and pattern to make an interactive experience easy to use and efficient to design. But, sometimes, we get so enamored with [...]
Read more →3 Smart Quotes from Web Content Strategy
Here are 3 of my favorite quotes from Atlanta’s panel about content strategy—suavely moderated by Kristina Halvorson of Brain Traffic.
Brian Ikeda of Philips Design (representing visual design) said this about [...]
