Winning Content by Leen Jones | Thoughts on influence and content strategy

3 New-ish & Noteworthy Content Strategy Blogs

Check out these blogs that recently caught my eye—and my brain.

Content-ment
Clinton Forry gives funny and clever insights into content strategy. Find thoughts on [...]

CLOUT

(klout)
n

1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

Practice, Not Talent, Is the Thing

What makes our performance great? It’s not talent. Or inspiration. It’s lots of practice. And not just any practice—intentional practice. The kind that [...]

Planning to Bang the Big Drum

At the historic Content Strategy Forum 2010, smart people from around the world gathered to share their content insights. Many discussions ended with,”How [...]

A Case Study in Testing Content

How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]

Rhetoric Gets Relevant

Rhetoric applies to us now more than ever, but it’s often left to academics or pundits to discuss. A new peer-reviewed journal is trying to [...]

Content Analysis: From Inventory to Insight

This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]

The Myth of Data-Driven Decisions

Long ago, when I worked as a webmaster for CDC, I tired of noisy arguments about the website. So, I turned to data. [...]

Newell Rubbermaid on Content and Social Marketing

Bert DuMars, VP of eBusiness and Interactive Marketing at Newell Rubbermaid, recently explained to Atlanta Content Strategy how content is critical [...]

Chronos vs Kairos: Do We Plan for the Right Concept of Time?

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity [...]