Winning Content by Leen Jones » Usability

A Case Study in Testing Content

Colleen — Sun, 11 Apr 2010 20:19:03 +0000

How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]

The Temptation of Templates

Colleen — Sun, 13 Sep 2009 15:37:30 +0000

I love templates. At their best, they add structure and pattern to make an interactive experience easy to use and efficient to design. But, sometimes, [...]

Leisure for All: Accessible Travel & Tourism

Colleen — Tue, 23 Jun 2009 03:47:04 +0000

In my role as Chair of CHI*Atlanta, my eyes have opened to some inspiring win-win situations. One of the most inspiring is the effort to [...]

How Users Read on the Web Redux

Colleen — Tue, 16 Jun 2009 12:07:33 +0000

They DO.

I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the [...]

Influential Mobile Design – A Conversation with Nick Sabadosh

Colleen — Sat, 07 Feb 2009 16:20:04 +0000

Mobile technology has amazing potential as a persuasive medium for business, public health, and more. B.J. Fogg astutely predicted that mobile technology would [...]

Content Is More Than Copy

Colleen — Sat, 06 Sep 2008 19:48:06 +0000

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments. What’s that assumption? [...]

Making the Most of Interactive Content

Colleen — Tue, 05 Aug 2008 11:30:28 +0000

For people like me, who care about content, it’s an exciting time. We now have more and better interactive options for presenting the [...]

Got Winning Content?

Colleen — Fri, 18 Jul 2008 02:42:36 +0000

Gotvmail.com is a site with wonderful examples of content that is both usable and persuasive–or what I call winning. The site makes its voicemail [...]