Winning Content by Leen Jones

How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]

I love templates. At their best, they add structure and pattern to make an interactive experience easy to use and efficient to design. But, sometimes, [...]

In my role as Chair of CHI*Atlanta, my eyes have opened to some inspiring win-win situations. One of the most inspiring is the effort to [...]

They DO.

I feel the need to say what should be the obvious.  Why?  Because recently, while catching up on my Twitter feed, the [...]

Mobile technology has amazing potential as a persuasive medium for business, public health, and more. B.J. Fogg astutely predicted that mobile technology would [...]

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments.  What’s that assumption?  [...]

For people like me, who care about content, it’s an exciting time. We now have more and better interactive options for presenting the [...]

Gotvmail.com is a site with wonderful examples of content that is both usable and persuasive–or what I call winning. The site makes its voicemail [...]