Winning Content by Leen Jones

I love templates. At their best, they add structure and pattern to make an interactive experience easy to use and efficient to design. But, sometimes, we get so enamored with [...]

In my role as Chair of CHI*Atlanta, my eyes have opened to some inspiring win-win situations. One of the most inspiring is the effort to make travel and tourism in [...]

They DO.
I feel the need to say what should be the obvious.  Why?  Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet:
It’s [...]

Mobile technology has amazing potential as a persuasive medium for business, public health, and more. B.J. Fogg astutely predicted that mobile technology would be THE medium to get information to [...]

Congratulations to User Insight for a gorgeous new website! It’s completely revamped and shows why Forrester ranked User Insight as one of the top user research firms in the U.S.
Explaining [...]

Any company with a mobile interest is creating new customer experiences faster than you can say “iPhone.” An interesting one is American Airlines’ mobile boarding pass.  In this experience, innovative [...]

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments.  What’s that assumption?  It’s content = copy.  From that assumption [...]

For people like me, who care about content, it’s an exciting time. We now have more and better interactive options for presenting the right content, in the right [...]

Gotvmail.com is a site with wonderful examples of content that is both usable and persuasive–or what I call winning. The site makes its voicemail service hard to resist [...]