Winning Content by Leen Jones » Research

Proof: Twitter Is More Publication Than Conversation

Colleen — Sun, 13 Jun 2010 14:41:04 +0000

On Twitter, most people aren’t conversing or creating. They’re following and reading what a few prolific people share. Here’s the proof.

NOBODY TWEETS

Harvard Business Review highlighted [...]

CLOUT

Colleen — Thu, 06 May 2010 16:14:21 +0000

(klout) n

1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

A Case Study in Testing Content

Colleen — Sun, 11 Apr 2010 20:19:03 +0000

How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]

Content Analysis: From Inventory to Insight

Colleen — Wed, 24 Mar 2010 14:20:55 +0000

This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]

The Myth of Data-Driven Decisions

Colleen — Tue, 16 Mar 2010 13:46:36 +0000

Long ago, when I worked as a webmaster for CDC, I tired of noisy arguments about the website. So, I turned to data. [...]

Know Your Content Before You Test It

Colleen — Wed, 24 Feb 2010 14:42:10 +0000

Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, [...]

Remember References

Colleen — Thu, 14 Jan 2010 15:28:08 +0000

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in [...]

How We Decide

Colleen — Tue, 01 Dec 2009 11:58:44 +0000

If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that [...]

An Almost Perfect Storm

Colleen — Mon, 23 Nov 2009 04:00:05 +0000

If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, [...]

How Users Read on the Web Redux

Colleen — Tue, 16 Jun 2009 12:07:33 +0000

They DO.

I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the [...]