Winning Content by Leen Jones

Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, it’s easy to skip this [...]

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in an age when anyone can [...]

If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that I’ve ever read. Weaving together rhetorical [...]

If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, “We are on the cusp of a persuasion revolution…”
The [...]

They DO.
I feel the need to say what should be the obvious.  Why?  Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet:
It’s [...]

A major theme of IA Summit 2009 was content. From the Content Strategy Consortium coordinated by Kristina Halvorson of Brain Traffic and Karen McGrane of Bond Art+Science to the presentations [...]

“The metaphor is perhaps one of man’s most fruitful potentialities. Its efficacy verges on magic, and it seems a tool for creation which God forgot inside one of His creatures [...]