Winning Content by Leen Jones

On Twitter, most people aren’t conversing or creating. They’re following and reading what a few prolific people share. Here’s the proof.

NOBODY TWEETS

Harvard Business Review highlighted [...]

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1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]

This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]

Long ago, when I worked as a webmaster for CDC, I tired of noisy arguments about the website. So, I turned to data. [...]

Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, [...]

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in [...]

If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that [...]

If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, [...]

They DO.

I feel the need to say what should be the obvious.  Why?  Because recently, while catching up on my Twitter feed, the [...]