An Almost Perfect Storm
If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, “We are on the cusp of a persuasion revolution…”
The [...]
I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, “We are on the cusp of a persuasion revolution…”
The [...]
Remember that insightful interview with Nick Sabadosh about mobile persuasion in the health space? Well, the much-anticipated book Texting 4 Health—with Nick’s chapter about usability testing—is here!
Congratulations to Nick and [...]
Mobile technology has amazing potential as a persuasive medium for business, public health, and more. B.J. Fogg astutely predicted that mobile technology would be THE medium to get information to [...]
Any company with a mobile interest is creating new customer experiences faster than you can say “iPhone.” An interesting one is American Airlines’ mobile boarding pass. In this experience, innovative [...]
I recently helped design a music mastering service from soup to nuts. So fun! The process reminded me that content plays a key role in the service experience. I first [...]
The response to this blog has been wonderful–a winning experience, you might say. SO winning that some cool things are happening, and I want to update you.
Article on Emotion and [...]