Winning Content by Leen Jones » Interaction Design

Letting Go of the Design

Colleen — Thu, 01 Jul 2010 18:46:43 +0000

That could have been the title of Khoi Vinh’s presentation for Web Design 2010. In telling the story of how he, as the [...]

The New Rules of Persuasion

Colleen — Wed, 27 Jan 2010 04:30:37 +0000

Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy [...]

3 Smart Quotes from Web Content Strategy

Colleen — Tue, 01 Sep 2009 05:19:24 +0000

Here are 3 of my favorite quotes from Atlanta’s panel about content strategy—suavely moderated by Kristina Halvorson of Brain Traffic.

Brian Ikeda of [...]

How Users Read on the Web Redux

Colleen — Tue, 16 Jun 2009 12:07:33 +0000

They DO.

I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the [...]

Influential Mobile Design – A Conversation with Nick Sabadosh

Colleen — Sat, 07 Feb 2009 16:20:04 +0000

Mobile technology has amazing potential as a persuasive medium for business, public health, and more. B.J. Fogg astutely predicted that mobile technology would [...]

Who Chooses the Language in a User Interface?

Colleen — Mon, 17 Nov 2008 16:25:20 +0000

That’s the first question I tackled for UXMatters’ new “Ask the UXExpert” series. It’s a doozy, eh? In fact, several UXMatters columnists decided [...]

Service Experience Depends on Content

Colleen — Mon, 29 Sep 2008 05:07:54 +0000

I recently helped design a music mastering service from soup to nuts. So fun! The process reminded me that content plays a key [...]

Psychology and Persuasive Design: A Few Concerns

Colleen — Sun, 17 Aug 2008 16:11:15 +0000

To create an interactive experience that wins people over, we have to think about emotion and persuasion. The field of psychology deservedly takes much credit for persuasive design. B.J. Fogg's Persuasive Technology refers to psychology more often than not. Don Norman, with degrees in engineering and psychology, explains the emotional connection with design in The Design of Everyday Things from a psychological perspective. Human Factors International, which as its name indicates stresses psychology and human factors, now offers training on designing for persuasion, emotion, and trust. Certainly, psychology contributes much. But we need to look at more than psychology for good persuasive design. Here's why:

Making the Most of Interactive Content

Colleen — Tue, 05 Aug 2008 11:30:28 +0000

For people like me, who care about content, it’s an exciting time. We now have more and better interactive options for presenting the [...]