Winning Content by Leen Jones

That could have been the title of Khoi Vinh’s presentation for Web Design 2010.  In telling the story of how he, as the [...]

Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy [...]

Here are 3 of my favorite quotes from Atlanta’s panel about content strategy—suavely moderated by Kristina Halvorson of Brain Traffic.

Brian Ikeda of [...]

They DO.

I feel the need to say what should be the obvious.  Why?  Because recently, while catching up on my Twitter feed, the [...]

Mobile technology has amazing potential as a persuasive medium for business, public health, and more. B.J. Fogg astutely predicted that mobile technology would [...]

That’s the first question I tackled for UXMatters’ new “Ask the UXExpert” series.  It’s a doozy, eh?  In fact, several UXMatters columnists decided [...]

I recently helped design a music mastering service from soup to nuts.  So fun!  The process reminded me that content plays a key [...]

To create an interactive experience that wins people over, we have to think about emotion and persuasion. The field of psychology deservedly takes much credit for persuasive design. B.J. Fogg’s Persuasive Technology refers to psychology more often than not. Don Norman, with degrees in engineering and psychology, explains the emotional connection with design in The Design of Everyday Things from a psychological perspective. Human Factors International, which as its name indicates stresses psychology and human factors, now offers training on designing for persuasion, emotion, and trust.

Certainly, psychology contributes much. But we need to look at more than psychology for good persuasive design. Here’s why:

For people like me, who care about content, it’s an exciting time. We now have more and better interactive options for presenting the [...]