Winning Content by Leen Jones

Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy trials” beats “deep thinking,” but [...]

Here are 3 of my favorite quotes from Atlanta’s panel about content strategy—suavely moderated by Kristina Halvorson of Brain Traffic.
Brian Ikeda of Philips Design (representing visual design) said this about [...]

You probably noticed that Holiday Inn hotels look fresher and more modern. Well, the website is following suit. The good folks at InterContinental Hotels Group (IHG) completely overhauled www.holidayinn.com, and [...]

They DO.
I feel the need to say what should be the obvious.  Why?  Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet:
It’s [...]

The schedule for IA Summit is available! The line up is packed. I’m excited to give a presentation about influential content on March 21.
Usable, INFLUENTIAL Content: We Can Have It [...]

Mobile technology has amazing potential as a persuasive medium for business, public health, and more. B.J. Fogg astutely predicted that mobile technology would be THE medium to get information to [...]

For CHI*Atlanta, the new year brings a very needed new website.  Check it at www.chia.org!  Among its features are

New logo
New look and feel (check the “before” and “after” below)
Improved organization [...]

That’s the first question I tackled for UXMatters’ new “Ask the UXExpert” series.  It’s a doozy, eh?  In fact, several UXMatters columnists decided to answer it, and the editors did [...]

I recently helped design a music mastering service from soup to nuts.  So fun!  The process reminded me that content plays a key role in the service experience.  I first [...]

To create an interactive experience that wins people over, we have to think about emotion and persuasion. The field of psychology deservedly takes much credit for persuasive design. B.J. Fogg’s Persuasive Technology refers to psychology more often than not. Don Norman, with degrees in engineering and psychology, explains the emotional connection with design in The Design of Everyday Things from a psychological perspective. Human Factors International, which as its name indicates stresses psychology and human factors, now offers training on designing for persuasion, emotion, and trust.

Certainly, psychology contributes much. But we need to look at more than psychology for good persuasive design. Here’s why: