Winning Content by Leen Jones » User / Customer Experience

Letting Go of the Design

Colleen — Thu, 01 Jul 2010 18:46:43 +0000

That could have been the title of Khoi Vinh’s presentation for Web Design 2010. In telling the story of how he, as the [...]

Proof: Twitter Is More Publication Than Conversation

Colleen — Sun, 13 Jun 2010 14:41:04 +0000

On Twitter, most people aren’t conversing or creating. They’re following and reading what a few prolific people share. Here’s the proof.

NOBODY TWEETS

Harvard Business Review highlighted [...]

CLOUT

Colleen — Thu, 06 May 2010 16:14:21 +0000

(klout) n

1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

Practice, Not Talent, Is the Thing

Colleen — Wed, 28 Apr 2010 11:58:56 +0000

What makes our performance great? It’s not talent. Or inspiration. It’s lots of practice. And not just any practice—intentional practice. The kind that [...]

Planning to Bang the Big Drum

Colleen — Wed, 21 Apr 2010 09:13:10 +0000

At the historic Content Strategy Forum 2010, smart people from around the world gathered to share their content insights. Many discussions ended with,”How [...]

A Case Study in Testing Content

Colleen — Sun, 11 Apr 2010 20:19:03 +0000

How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]

Content Analysis: From Inventory to Insight

Colleen — Wed, 24 Mar 2010 14:20:55 +0000

This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]

The Myth of Data-Driven Decisions

Colleen — Tue, 16 Mar 2010 13:46:36 +0000

Long ago, when I worked as a webmaster for CDC, I tired of noisy arguments about the website. So, I turned to data. [...]

Know Your Content Before You Test It

Colleen — Wed, 24 Feb 2010 14:42:10 +0000

Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, [...]

The New Rules of Persuasion

Colleen — Wed, 27 Jan 2010 04:30:37 +0000

Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy [...]