Winning Content by Leen Jones

Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, it’s easy to skip this [...]

Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy trials” beats “deep thinking,” but [...]

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in an age when anyone can [...]

2009 was a very good year for the consultancy I co-founded, threebrick. To best prepare for 2010, we made some tough but exciting decisions to better serve interactive in the [...]

Marissa Mayer, Google’s VP of search and user experience, is one of Glamour’s women of 2009. She is a “powerhouse of creativity and business acumen.”
And, she wears Armani.
Go well-dressed women [...]

Content for most organizations is a challenge, if not a problem. Solving a problem starts with understanding it. How? By analyzing it. I like Steve Jobs’ take on analysis as [...]

If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that I’ve ever read. Weaving together rhetorical [...]

If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, “We are on the cusp of a persuasion revolution…”
The [...]

Content is grounded in time. Therefore, I have a theory that our view of time affects our view of content. I think our view of time depends largely on our [...]

That’s one of my favorite quotes from Content Strategy for the Web by Kristina Halvorson. Do I hate design? No. But I don’t hate content, either. The reality is we [...]