Archive for 'User / Customer Experience'
Spreading the Word About Content Strategy

Spreading the Word About Content Strategy

Posted August 27th, 2010 | By Colleen | Categories: Content Strategy, Happenings, User / Customer Experience | 1 Comment

This month brought two lovely opportunities to introduce some awesome people to content strategy.

Digital Strategy Panel for StartUp Chicks

I joined a panel of experts [...]

Letting Go of the Design

Letting Go of the Design

Posted July 1st, 2010 | By Colleen | Categories: Content Strategy, Interaction Design | No Comments

That could have been the title of Khoi Vinh’s presentation for Web Design 2010.  In telling the story of how he, as the [...]

Proof: Twitter Is More Publication Than Conversation

Proof: Twitter Is More Publication Than Conversation

Posted June 13th, 2010 | By Colleen | Categories: Content Strategy, Persuasion and Influence, Research, Trends | 1 Comment

On Twitter, most people aren’t conversing or creating. They’re following and reading what a few prolific people share. Here’s the proof.

NOBODY TWEETS

Harvard Business Review highlighted [...]

CLOUT

CLOUT

Posted May 6th, 2010 | By Colleen | Categories: Books, Clout, Content Strategy, Marketing, Persuasion and Influence, Psychology, Research, Rhetoric, User / Customer Experience | 1 Comment

(klout)
n

1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

Practice, Not Talent, Is the Thing

Practice, Not Talent, Is the Thing

Posted April 28th, 2010 | By Colleen | Categories: Books, User / Customer Experience | 1 Comment

What makes our performance great? It’s not talent. Or inspiration. It’s lots of practice. And not just any practice—intentional practice. The kind that [...]

Planning to Bang the Big Drum

Planning to Bang the Big Drum

Posted April 21st, 2010 | By Colleen | Categories: Content Strategy, User / Customer Experience | No Comments

At the historic Content Strategy Forum 2010, smart people from around the world gathered to share their content insights. Many discussions ended with,”How [...]

A Case Study in Testing Content

A Case Study in Testing Content

Posted April 11th, 2010 | By Colleen | Categories: Content Strategy, Examples, Persuasion and Influence, Research, Usability | No Comments

How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]

Content Analysis: From Inventory to Insight

Content Analysis: From Inventory to Insight

Posted March 24th, 2010 | By Colleen | Categories: Audit and Analysis, Content Strategy, Examples, Persuasion and Influence, Research | 2 Comments

This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]

The Myth of Data-Driven Decisions

The Myth of Data-Driven Decisions

Posted March 16th, 2010 | By Colleen | Categories: Audit and Analysis, Content Strategy, Essays, Research, Trends, User / Customer Experience | 3 Comments

Long ago, when I worked as a webmaster for CDC, I tired of noisy arguments about the website. So, I turned to data. [...]

Know Your Content Before You Test It

Know Your Content Before You Test It

Posted February 24th, 2010 | By Colleen | Categories: Content Strategy, Examples, Research | 2 Comments

Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, [...]