Winning Content by Leen Jones » Rhetoric

InfluencERS vs Influence (Or, a Clue to Clout)

Colleen — Sat, 10 Jul 2010 20:02:29 +0000

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

CLOUT

Colleen — Thu, 06 May 2010 16:14:21 +0000

(klout) n

1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

Rhetoric Gets Relevant

Colleen — Wed, 07 Apr 2010 02:56:33 +0000

Rhetoric applies to us now more than ever, but it’s often left to academics or pundits to discuss. A new peer-reviewed journal is trying to [...]

Chronos vs Kairos: Do We Plan for the Right Concept of Time?

Colleen — Sun, 28 Feb 2010 14:35:00 +0000

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity [...]

How We Decide

Colleen — Tue, 01 Dec 2009 11:58:44 +0000

If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that [...]

Rhetoric and the New Literacy

Colleen — Thu, 27 Aug 2009 05:10:57 +0000

Finally, someone studies literacy in our information age from a rhetorical perspective!

Andrea Lunsford analyzed thousands of student writing samples as part of the Stanford [...]

“You Cannot Not Influence”

Colleen — Tue, 07 Jul 2009 02:21:03 +0000

Lots of gems in this rich pressie for reboot 11…enjoy!

As promised, here is the annotated list of resources from my presentation at IA Summit 2009: Usable, INFLUENTIAL Content: We Can [...]

Slides & Key Books from Usable, INFLUENTIAL Content

Colleen — Mon, 23 Mar 2009 11:20:14 +0000

A major theme of IA Summit 2009 was content. From the Content Strategy Consortium coordinated by Kristina Halvorson of

For Persuasive Design, Keep Rhetoric in the Mix

Colleen — Wed, 25 Feb 2009 18:08:30 +0000

I recently read the book Neuro Web Design: What Makes Them Click. Useful? Yes. Clear explanation of psychology in persuasive websites? Yes. All you need [...]