Winning Content by Leen Jones

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity during a brilliant TED talk. [...]

If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that I’ve ever read. Weaving together rhetorical [...]

Finally, someone studies literacy in our information age from a rhetorical perspective!
Andrea Lunsford analyzed thousands of student writing samples as part of the Stanford Study of Writing. Turns out all [...]

Lots of gems in this rich pressie for reboot 11…enjoy!
Persuasive Design or The Fine Art of Separating People from Their Bad Behaviours – Online
View more presentations from Sebastian Deterding.

As promised, here is the annotated list of resources from my presentation at IA Summit 2009: Usable, INFLUENTIAL Content: We Can Have It All. Enjoy!
Rhetoric & Persuasion
Rhetoric is the study [...]

A major theme of IA Summit 2009 was content. From the Content Strategy Consortium coordinated by Kristina Halvorson of Brain Traffic and Karen McGrane of Bond Art+Science to the presentations [...]

I recently read the book Neuro Web Design: What Makes Them Click. Useful? Yes. Clear explanation of psychology in persuasive websites? Yes. All you need to know about persuasive websites? [...]

The schedule for IA Summit is available! The line up is packed. I’m excited to give a presentation about influential content on March 21.
Usable, INFLUENTIAL Content: We Can Have It [...]