Winning Content by Leen Jones » Psychology

InfluencERS vs Influence (Or, a Clue to Clout)

Colleen — Sat, 10 Jul 2010 20:02:29 +0000

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

CLOUT

Colleen — Thu, 06 May 2010 16:14:21 +0000

(klout) n

1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

The New Rules of Persuasion

Colleen — Wed, 27 Jan 2010 04:30:37 +0000

Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy [...]

How We Decide

Colleen — Tue, 01 Dec 2009 11:58:44 +0000

If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that [...]

An Almost Perfect Storm

Colleen — Mon, 23 Nov 2009 04:00:05 +0000

If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, [...]

“You Cannot Not Influence”

Colleen — Tue, 07 Jul 2009 02:21:03 +0000

Lots of gems in this rich pressie for reboot 11…enjoy!

As promised, here is the annotated list of resources from my presentation at IA Summit 2009: Usable, INFLUENTIAL Content: We Can [...]

For Persuasive Design, Keep Rhetoric in the Mix

Colleen — Wed, 25 Feb 2009 18:08:30 +0000

I recently read the book Neuro Web Design: What Makes Them Click. Useful? Yes. Clear explanation of psychology in persuasive websites? Yes. All you need [...]

Persuasive Technology + Content Strategy = Influential Content

Colleen — Sun, 30 Nov 2008 18:58:44 +0000

Persuasive Technology…Or Content?

One of my heroes is B.J. Fogg for recognizing the value and potential of persuasion in the interactive space. He defined a discipline [...]

What’s Happening: More on Metaphor and Content Strategy Panel

Colleen — Fri, 24 Oct 2008 16:09:00 +0000

It’s been a BUSY couple of weeks!

My latest UXMatters column shares more on metaphor: The Magic of Metaphor. So far [...]