The New Rules of Persuasion
Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy trials” beats “deep thinking,” but [...]
I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
Archive for 'Psychology'
How We Decide
If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that I’ve ever read. Weaving together rhetorical [...]
An Almost Perfect Storm
If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, “We are on the cusp of a persuasion revolution…”
The [...]
“You Cannot Not Influence”
Lots of gems in this rich pressie for reboot 11…enjoy!
Persuasive Design or The Fine Art of Separating People from Their Bad Behaviours – Online
View more presentations from Sebastian Deterding.
Handy List of Influential Content Resources
As promised, here is the annotated list of resources from my presentation at IA Summit 2009: Usable, INFLUENTIAL Content: We Can Have It All. Enjoy!
Rhetoric & Persuasion
Rhetoric is the study [...]
For Persuasive Design, Keep Rhetoric in the Mix
I recently read the book Neuro Web Design: What Makes Them Click. Useful? Yes. Clear explanation of psychology in persuasive websites? Yes. All you need to know about persuasive websites? [...]
Persuasive Technology + Content Strategy = Influential Content
Persuasive Technology…Or Content?
One of my heroes is B.J. Fogg for recognizing the value and potential of persuasion in the interactive space. He defined a discipline called persuasive technology (aka captology), [...]
What’s Happening: More on Metaphor and Content Strategy Panel
It’s been a BUSY couple of weeks!
My latest UXMatters column shares more on metaphor: The Magic of Metaphor. So far it’s getting some interesting comments. May the conversation continue!
On [...]
Going Deep: A Visit to Metaphoria
“The metaphor is perhaps one of man’s most fruitful potentialities. Its efficacy verges on magic, and it seems a tool for creation which God forgot inside one of His creatures [...]
Psychology and Persuasive Design: A Few Concerns
To create an interactive experience that wins people over, we have to think about emotion and persuasion. The field of psychology deservedly takes much credit for persuasive design. B.J. Fogg’s Persuasive Technology refers to psychology more often than not. Don Norman, with degrees in engineering and psychology, explains the emotional connection with design in The Design of Everyday Things from a psychological perspective. Human Factors International, which as its name indicates stresses psychology and human factors, now offers training on designing for persuasion, emotion, and trust.
Certainly, psychology contributes much. But we need to look at more than psychology for good persuasive design. Here’s why:
