InfluencERS vs Influence (Or, a Clue to Clout)
Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]
I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
Archive for 'Psychology'
CLOUT
(klout)
n
1. Influence or pull
2. A book I’m writing
Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]
The New Rules of Persuasion
Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy [...]
How We Decide
If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that [...]
An Almost Perfect Storm
If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, [...]
Handy List of Influential Content Resources
As promised, here is the annotated list of resources from my presentation at IA Summit 2009: Usable, INFLUENTIAL Content: We Can [...]
For Persuasive Design, Keep Rhetoric in the Mix
I recently read the book Neuro Web Design: What Makes Them Click. Useful? Yes. Clear explanation of psychology in persuasive websites? Yes. All you need [...]
Persuasive Technology + Content Strategy = Influential Content
Persuasive Technology…Or Content?
One of my heroes is B.J. Fogg for recognizing the value and potential of persuasion in the interactive space. He defined a discipline [...]
What’s Happening: More on Metaphor and Content Strategy Panel
It’s been a BUSY couple of weeks!
My latest UXMatters column shares more on metaphor: The Magic of Metaphor. So far [...]
