Winning Content by Leen Jones » Persuasion and Influence

Writing a Book Is a Great Excuse to Buy Books

Colleen — Wed, 28 Jul 2010 18:45:39 +0000

I’m milking that excuse for all it’s worth! Here’s my take on two recent reads while writing Clout.

InfluencERS vs Influence (Or, a Clue to Clout)

Colleen — Sat, 10 Jul 2010 20:02:29 +0000

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

Proof: Twitter Is More Publication Than Conversation

Colleen — Sun, 13 Jun 2010 14:41:04 +0000

On Twitter, most people aren’t conversing or creating. They’re following and reading what a few prolific people share. Here’s the proof.

NOBODY TWEETS

Harvard Business Review highlighted [...]

CLOUT

Colleen — Thu, 06 May 2010 16:14:21 +0000

(klout) n

1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

A Case Study in Testing Content

Colleen — Sun, 11 Apr 2010 20:19:03 +0000

How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]

Rhetoric Gets Relevant

Colleen — Wed, 07 Apr 2010 02:56:33 +0000

Rhetoric applies to us now more than ever, but it’s often left to academics or pundits to discuss. A new peer-reviewed journal is trying to [...]

Content Analysis: From Inventory to Insight

Colleen — Wed, 24 Mar 2010 14:20:55 +0000

This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]

Chronos vs Kairos: Do We Plan for the Right Concept of Time?

Colleen — Sun, 28 Feb 2010 14:35:00 +0000

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity [...]

The New Rules of Persuasion

Colleen — Wed, 27 Jan 2010 04:30:37 +0000

Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy [...]

Remember References

Colleen — Thu, 14 Jan 2010 15:28:08 +0000

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in [...]