Winning Content by Leen Jones

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity during a brilliant TED talk. [...]

Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy trials” beats “deep thinking,” but [...]

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in an age when anyone can [...]

If you like to keep insightful nonfiction on your reading list, consider adding How We Decide. It’s the best explanation of making decisions that I’ve ever read. Weaving together rhetorical [...]

If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, “We are on the cusp of a persuasion revolution…”
The [...]

Marketing now is about adding value to the situations customers are in at home, at work, or at play.  Often, the best way to add that value is relevant content. [...]

Finally, someone studies literacy in our information age from a rhetorical perspective!
Andrea Lunsford analyzed thousands of student writing samples as part of the Stanford Study of Writing. Turns out all [...]

ASIS&T released its August / September Bulletin, featuring articles inspired by presentations from IA Summit 2009. Honored to contribute The Debut of Influential Content. Here’s an excerpt:
“If we continue to [...]

Lots of gems in this rich pressie for reboot 11…enjoy!
Persuasive Design or The Fine Art of Separating People from Their Bad Behaviours – Online
View more presentations from Sebastian Deterding.

You probably noticed that Holiday Inn hotels look fresher and more modern. Well, the website is following suit. The good folks at InterContinental Hotels Group (IHG) completely overhauled www.holidayinn.com, and [...]