Winning Content by Leen Jones

Several weeks ago, I asked you about a book title. More than 130 of you responded within just few days. Your insights were thoughtful, smart, [...]

Rhetoric, to me, captures the art of influencing change. But what is rhetoric, exactly? From witty to lofty to practical,  these definitions answer that question [...]

I’m milking that excuse for all it’s worth! Here’s my take on two recent reads while writing Clout.

Audience, Relevance, and Search
I [...]

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

On Twitter, most people aren’t conversing or creating. They’re following and reading what a few prolific people share. Here’s the proof.

NOBODY TWEETS

Harvard Business Review highlighted [...]

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1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]

Rhetoric applies to us now more than ever, but it’s often left to academics or pundits to discuss.  A new peer-reviewed journal is trying to [...]

This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity [...]