Archive for 'Persuasion and Influence'
Your Thoughts on Book Titles, Influence, & More

Your Thoughts on Book Titles, Influence, & More

Posted August 7th, 2010 | By Colleen | Categories: Clout, Content Strategy, Persuasion and Influence, Trends, Writing | No Comments

Several weeks ago, I asked you about a book title. More than 130 of you responded within just few days. Your insights were thoughtful, smart, [...]

Definitions of Rhetoric: A Spectrum

Definitions of Rhetoric: A Spectrum

Posted August 7th, 2010 | By Colleen | Categories: Marketing, Rhetoric, Writing | No Comments

Rhetoric, to me, captures the art of influencing change. But what is rhetoric, exactly? From witty to lofty to practical,  these definitions answer that question [...]

Writing a Book Is a Great Excuse to Buy Books

Writing a Book Is a Great Excuse to Buy Books

Posted July 28th, 2010 | By Colleen | Categories: Books, Clout, Persuasion and Influence, Writing | 1 Comment

I’m milking that excuse for all it’s worth! Here’s my take on two recent reads while writing Clout.

Audience, Relevance, and Search
I [...]

InfluencERS vs Influence (Or, a Clue to Clout)

InfluencERS vs Influence (Or, a Clue to Clout)

Posted July 10th, 2010 | By Colleen | Categories: Clout, Content Strategy, Essays, Marketing, Persuasion and Influence, Psychology, Rhetoric | 1 Comment

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

Proof: Twitter Is More Publication Than Conversation

Proof: Twitter Is More Publication Than Conversation

Posted June 13th, 2010 | By Colleen | Categories: Content Strategy, Persuasion and Influence, Research, Trends | 1 Comment

On Twitter, most people aren’t conversing or creating. They’re following and reading what a few prolific people share. Here’s the proof.

NOBODY TWEETS

Harvard Business Review highlighted [...]

CLOUT

CLOUT

Posted May 6th, 2010 | By Colleen | Categories: Books, Clout, Content Strategy, Marketing, Persuasion and Influence, Psychology, Research, Rhetoric, User / Customer Experience | 1 Comment

(klout)
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1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

A Case Study in Testing Content

A Case Study in Testing Content

Posted April 11th, 2010 | By Colleen | Categories: Content Strategy, Examples, Persuasion and Influence, Research, Usability | No Comments

How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]

Rhetoric Gets Relevant

Rhetoric Gets Relevant

Posted April 6th, 2010 | By Colleen | Categories: Audit and Analysis, Rhetoric | No Comments

Rhetoric applies to us now more than ever, but it’s often left to academics or pundits to discuss.  A new peer-reviewed journal is trying to [...]

Content Analysis: From Inventory to Insight

Content Analysis: From Inventory to Insight

Posted March 24th, 2010 | By Colleen | Categories: Audit and Analysis, Content Strategy, Examples, Persuasion and Influence, Research | 2 Comments

This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]

Chronos vs Kairos: Do We Plan for the Right Concept of Time?

Chronos vs Kairos: Do We Plan for the Right Concept of Time?

Posted February 28th, 2010 | By Colleen | Categories: Content Strategy, Essays, Marketing, Persuasion and Influence, Rhetoric, Writing | 3 Comments

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity [...]