Archive for 'Interviews'
Analytics Help Answer Content Questions

Analytics Help Answer Content Questions

Posted February 5th, 2010 | By Colleen | Categories: Audit and Analysis, Content Strategy, Interviews | No Comments

I recently talked analytics with Jeff Chasin, a sharp web analyst contracting for IBM and member of Atlanta Content Strategy. He kindly let me share some of our conversation.
How Do [...]

THURS – Content Strategy: What’s in It for You?

THURS – Content Strategy: What’s in It for You?

Posted January 18th, 2010 | By Colleen | Categories: Content Strategy, Happenings, Interviews, Marketing | No Comments

Content strategy consultant Margot Bloomstein will travel from Boston to tell Atlanta Content Strategy exactly what this Thursday. I recently asked Margot about two of my favorite things: content strategy [...]

Influential Mobile Design – A Conversation with Nick Sabadosh

Influential Mobile Design – A Conversation with Nick Sabadosh

Posted February 7th, 2009 | By Colleen | Categories: Interaction Design, Interviews, Mobile, Persuasion and Influence, Usability, User / Customer Experience | 1 Comment

Mobile technology has amazing potential as a persuasive medium for business, public health, and more. B.J. Fogg astutely predicted that mobile technology would be THE medium to get information to [...]

How Content Works at HowStuffWorks: Make It Matter, Says Editor-in-Chief

Posted September 23rd, 2008 | By Colleen | Categories: Content Strategy, Interviews, User / Customer Experience, Writing | 2 Comments

HowStuffWorks.com started in 1998 as a collection of articles about everything from refrigerators to electromagnets, with each article crafted by North Carolina State University professor Marshall Brain. Today, HowStuffWorks.com is [...]