Winning Content by Leen Jones » Examples

A Case Study in Testing Content

Colleen — Sun, 11 Apr 2010 20:19:03 +0000

How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]

Content Analysis: From Inventory to Insight

Colleen — Wed, 24 Mar 2010 14:20:55 +0000

This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]

Know Your Content Before You Test It

Colleen — Wed, 24 Feb 2010 14:42:10 +0000

Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, [...]

Remember References

Colleen — Thu, 14 Jan 2010 15:28:08 +0000

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in [...]

The Temptation of Templates

Colleen — Sun, 13 Sep 2009 15:37:30 +0000

I love templates. At their best, they add structure and pattern to make an interactive experience easy to use and efficient to design. But, sometimes, [...]

Got Winning Content?

Colleen — Fri, 18 Jul 2008 02:42:36 +0000

Gotvmail.com is a site with wonderful examples of content that is both usable and persuasive–or what I call winning. The site makes its voicemail [...]