A Case Study in Testing Content
How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]
I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]
This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]
Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, [...]
References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in [...]
I love templates. At their best, they add structure and pattern to make an interactive experience easy to use and efficient to design. But, sometimes, [...]
Gotvmail.com is a site with wonderful examples of content that is both usable and persuasive–or what I call winning. The site makes its voicemail [...]