Winning Content by Leen Jones

How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]

This week, I had the pleasure of speaking at Content Strategy New England about content analysis—the tough but critical first step in a [...]

Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, [...]

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in [...]

I love templates. At their best, they add structure and pattern to make an interactive experience easy to use and efficient to design. But, sometimes, [...]

Gotvmail.com is a site with wonderful examples of content that is both usable and persuasive–or what I call winning. The site makes its voicemail [...]