Know Your Content Before You Test It
Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, it’s easy to skip this [...]
I'm Colleen "Leen" Jones, a consultant in Atlanta, GA. Here, I share thoughts about content strategy and influence. Interested in working together? Take a look at Content Science. More →
Archive for 'Examples'
Remember References
References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in an age when anyone can [...]
The Temptation of Templates
I love templates. At their best, they add structure and pattern to make an interactive experience easy to use and efficient to design. But, sometimes, we get so enamored with [...]
Holiday Inn: Not a Candy Wrapper Redesign
You probably noticed that Holiday Inn hotels look fresher and more modern. Well, the website is following suit. The good folks at InterContinental Hotels Group (IHG) completely overhauled www.holidayinn.com, and [...]
New Content at User Insight Nixes UX Jargon
Congratulations to User Insight for a gorgeous new website! It’s completely revamped and shows why Forrester ranked User Insight as one of the top user research firms in the U.S.
Explaining [...]
Got Winning Content?
Gotvmail.com is a site with wonderful examples of content that is both usable and persuasive–or what I call winning. The site makes its voicemail service hard to resist [...]
