Winning Content by Leen Jones » Essays

InfluencERS vs Influence (Or, a Clue to Clout)

Colleen — Sat, 10 Jul 2010 20:02:29 +0000

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

The Myth of Data-Driven Decisions

Colleen — Tue, 16 Mar 2010 13:46:36 +0000

Long ago, when I worked as a webmaster for CDC, I tired of noisy arguments about the website. So, I turned to data. [...]

Chronos vs Kairos: Do We Plan for the Right Concept of Time?

Colleen — Sun, 28 Feb 2010 14:35:00 +0000

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity [...]

An Almost Perfect Storm

Colleen — Mon, 23 Nov 2009 04:00:05 +0000

If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, [...]

How Users Read on the Web Redux

Colleen — Tue, 16 Jun 2009 12:07:33 +0000

They DO.

I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the [...]

Your Content Is a Social Actor

Colleen — Tue, 10 Mar 2009 14:20:26 +0000

Your content is a social actor. [1] Actually, it might be a few social actors. It’s your sales person, your customer service representative, your tech [...]

When UX Misunderstands Marketing…

Colleen — Wed, 01 Oct 2008 16:19:50 +0000

I just read a rather bothersome post, The marketing view of user-centered design, on the highly respected blog Putting people first. [...]

Authenticity: There, Gone, and Back Again

Colleen — Tue, 16 Sep 2008 04:16:41 +0000

Last week I enjoyed a vacation in Vermont. If there was one word that came to mind over and over again, it was “authentic.” No [...]

Content Is More Than Copy

Colleen — Sat, 06 Sep 2008 19:48:06 +0000

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments. What’s that assumption? [...]

What Is Content Strategy? (Part II – Examples)

Colleen — Sun, 31 Aug 2008 16:43:55 +0000

As promised in Part I, here are a few examples of content strategies. But first I’d like to add some thoughts [...]