Archive for 'Essays'
Chronos vs Kairos: Do We Plan for the Right Concept of Time?

Chronos vs Kairos: Do We Plan for the Right Concept of Time?

Posted February 28th, 2010 | By Colleen | Categories: Content Strategy, Essays, Marketing, Persuasion and Influence, Rhetoric, Writing | 3 Comments

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity during a brilliant TED talk. [...]

An Almost Perfect Storm

An Almost Perfect Storm

Posted November 22nd, 2009 | By Colleen | Categories: Content Strategy, Essays, Mobile, Persuasion and Influence, Psychology, Research, User / Customer Experience | No Comments

If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, “We are on the cusp of a persuasion revolution…”
The [...]

How Users Read on the Web Redux

Posted June 16th, 2009 | By Colleen | Categories: Content Strategy, Essays, Interaction Design, Persuasion and Influence, Research, Usability, User / Customer Experience, Writing | 2 Comments

They DO.
I feel the need to say what should be the obvious.  Why?  Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet:
It’s [...]

Your Content Is a Social Actor

Your Content Is a Social Actor

Posted March 10th, 2009 | By Colleen | Categories: Content Strategy, Essays, Persuasion and Influence | No Comments

Your content is a social actor. [1] Actually, it might be a few social actors. It’s your sales person, your customer service representative, your tech support guru, your concierge, your nurse, your news [...]

When UX Misunderstands Marketing…

Posted October 1st, 2008 | By Colleen | Categories: Essays, Marketing, User / Customer Experience | 4 Comments

I just read a rather bothersome post, The marketing view of user-centered design, on the highly respected blog Putting people first.  The post takes excerpts from an article about customer-centric [...]

Authenticity: There, Gone, and Back Again

Authenticity: There, Gone, and Back Again

Posted September 15th, 2008 | By Colleen | Categories: Essays, Persuasion and Influence, User / Customer Experience | 1 Comment

Last week I enjoyed a vacation in Vermont.  If there was one word that came to mind over and over again, it was “authentic.”  No obnoxious billboards.  Lots of gorgeous [...]

Content Is More Than Copy

Content Is More Than Copy

Posted September 6th, 2008 | By Colleen | Categories: Content Strategy, Essays, Marketing, Persuasion and Influence, Usability, User / Customer Experience, Writing | No Comments

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments.  What’s that assumption?  It’s content = copy.  From that assumption [...]

What Is Content Strategy? (Part II – Examples)

Posted August 31st, 2008 | By Colleen | Categories: Content Strategy, Essays, User / Customer Experience | 1 Comment

As promised in Part I, here are a few examples of content strategies.  But first I’d like to add some thoughts to what a content strategy could include.
International Approach / [...]

What Is Content Strategy? (Part I)

Posted August 24th, 2008 | By Colleen | Categories: Content Strategy, Essays, Persuasion and Influence | 7 Comments

Hear the term “content strategy” often but aren’t sure what it means? That’s not surprising because different people use the term in very different ways. And as a [...]