InfluencERS vs Influence (Or, a Clue to Clout)
Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]
I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
Archive for 'Essays'
The Myth of Data-Driven Decisions
Long ago, when I worked as a webmaster for CDC, I tired of noisy arguments about the website. So, I turned to data. [...]
Chronos vs Kairos: Do We Plan for the Right Concept of Time?
The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity [...]
An Almost Perfect Storm
If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, [...]
How Users Read on the Web Redux
They DO.
I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the [...]
Your Content Is a Social Actor
Your content is a social actor. [1] Actually, it might be a few social actors. It’s your sales person, your customer service representative, your tech [...]
When UX Misunderstands Marketing…
I just read a rather bothersome post, The marketing view of user-centered design, on the highly respected blog Putting people first. [...]
Authenticity: There, Gone, and Back Again
Last week I enjoyed a vacation in Vermont. If there was one word that came to mind over and over again, it was “authentic.” No [...]
Content Is More Than Copy
When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments. What’s that assumption? [...]
What Is Content Strategy? (Part II – Examples)
As promised in Part I, here are a few examples of content strategies. But first I’d like to add some thoughts [...]
