Winning Content by Leen Jones

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity during a brilliant TED talk. [...]

If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, “We are on the cusp of a persuasion revolution…”
The [...]

They DO.
I feel the need to say what should be the obvious.  Why?  Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet:
It’s [...]

Your content is a social actor. [1] Actually, it might be a few social actors. It’s your sales person, your customer service representative, your tech support guru, your concierge, your nurse, your news [...]

I just read a rather bothersome post, The marketing view of user-centered design, on the highly respected blog Putting people first.  The post takes excerpts from an article about customer-centric [...]

Last week I enjoyed a vacation in Vermont.  If there was one word that came to mind over and over again, it was “authentic.”  No obnoxious billboards.  Lots of gorgeous [...]

When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments.  What’s that assumption?  It’s content = copy.  From that assumption [...]

As promised in Part I, here are a few examples of content strategies.  But first I’d like to add some thoughts to what a content strategy could include.
International Approach / [...]

Hear the term “content strategy” often but aren’t sure what it means? That’s not surprising because different people use the term in very different ways. And as a [...]