InfluencERS vs Influence (Or, a Clue to Clout)
Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]
I'm Colleen "Leen" Jones of Atlanta, GA. Here, I blog about content & influence. I'm writing a book called Clout. Want to work together? Visit Content Science. More
Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]
Long ago, when I worked as a webmaster for CDC, I tired of noisy arguments about the website. So, I turned to data. [...]
The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity [...]
If you care about persuasion, technology, and health, read “Catalyzing a Perfect Storm” in the latest issue of Interactions. To quote, [...]
They DO.
I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the [...]
Your content is a social actor. [1] Actually, it might be a few social actors. It’s your sales person, your customer service representative, your tech [...]
I just read a rather bothersome post, The marketing view of user-centered design, on the highly respected blog Putting people first. [...]
Last week I enjoyed a vacation in Vermont. If there was one word that came to mind over and over again, it was “authentic.” No [...]
When I talk to people — clients, UX professionals, interactive marketers — about content, I find an assumption often lurks beneath their comments. What’s that assumption? [...]
As promised in Part I, here are a few examples of content strategies. But first I’d like to add some thoughts [...]