Winning Content by Leen Jones » Writing

Writing a Book Is a Great Excuse to Buy Books

Colleen — Wed, 28 Jul 2010 18:45:39 +0000

I’m milking that excuse for all it’s worth! Here’s my take on two recent reads while writing Clout.

Chronos vs Kairos: Do We Plan for the Right Concept of Time?

Colleen — Sun, 28 Feb 2010 14:35:00 +0000

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity [...]

Rhetoric and the New Literacy

Colleen — Thu, 27 Aug 2009 05:10:57 +0000

Finally, someone studies literacy in our information age from a rhetorical perspective!

Andrea Lunsford analyzed thousands of student writing samples as part of the Stanford [...]

Let’s Make Content Shine

Colleen — Wed, 05 Aug 2009 04:06:08 +0000

ASIS&T released its August / September Bulletin, featuring articles inspired by presentations from IA Summit 2009. Honored to contribute The Debut of [...]

Design and Content in Customer Service Excellence

Colleen — Fri, 31 Jul 2009 15:31:00 +0000

Earlier this week at Customer UNinterrupted, stars in customer service from brands such as Whirlpool, T-Mobile, Zappos, CVS, and much more presented exciting [...]

How Users Read on the Web Redux

Colleen — Tue, 16 Jun 2009 12:07:33 +0000

They DO.

I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the [...]

For Persuasive Design, Keep Rhetoric in the Mix

Colleen — Wed, 25 Feb 2009 18:08:30 +0000

I recently read the book Neuro Web Design: What Makes Them Click. Useful? Yes. Clear explanation of psychology in persuasive websites? Yes. All you need [...]

Taming the Multichannel Monster

Colleen — Thu, 05 Feb 2009 13:08:56 +0000

In my recent column for UXmatters, I talk about content and the cross channel, or multichannel, customer experience. Conversing well with [...]

What’s Happening: IA Summit, Books, & More

Colleen — Mon, 02 Feb 2009 21:42:40 +0000

Don’t miss these exciting developments in the content world:

IA Summit 2009 in Memphis TN I’m going to give a general presentation about [...]

What’s Content Strategy? These Articles Have the Answer

Colleen — Tue, 16 Dec 2008 16:29:58 +0000

You might remember I explored content strategy in an early blog post. Thankfully, some smart people are defining it as a discipline. Here’s [...]