Winning Content by Leen Jones

Several weeks ago, I asked you about a book title. More than 130 of you responded within just few days. Your insights were thoughtful, smart, [...]

Rhetoric, to me, captures the art of influencing change. But what is rhetoric, exactly? From witty to lofty to practical,  these definitions answer that question [...]

I’m milking that excuse for all it’s worth! Here’s my take on two recent reads while writing Clout.

Audience, Relevance, and Search
I [...]

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity [...]

Finally, someone studies literacy in our information age from a rhetorical perspective!

Andrea Lunsford analyzed thousands of student writing samples as part of the Stanford [...]

ASIS&T released its August / September Bulletin, featuring articles inspired by presentations from IA Summit 2009. Honored to contribute The Debut of [...]

Earlier this week at Customer UNinterrupted, stars in customer service from brands such as Whirlpool, T-Mobile, Zappos, CVS, and much more presented exciting [...]

They DO.

I feel the need to say what should be the obvious.  Why?  Because recently, while catching up on my Twitter feed, the [...]

I recently read the book Neuro Web Design: What Makes Them Click. Useful? Yes. Clear explanation of psychology in persuasive websites? Yes. All you need [...]

In my recent column for UXmatters, I talk about content and the cross channel, or multichannel, customer experience. Conversing well with [...]