Winning Content by Leen Jones

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity during a brilliant TED talk. [...]

Reading Content Strategy for the Web? Itching to talk about it? Well, now you can with Atlanta Content Strategy.
Join us for the last event of 2009, where we’ll eat, drink, [...]

Finally, someone studies literacy in our information age from a rhetorical perspective!
Andrea Lunsford analyzed thousands of student writing samples as part of the Stanford Study of Writing. Turns out all [...]

ASIS&T released its August / September Bulletin, featuring articles inspired by presentations from IA Summit 2009. Honored to contribute The Debut of Influential Content. Here’s an excerpt:
“If we continue to [...]

Earlier this week at Customer UNinterrupted, stars in customer service from brands such as Whirlpool, T-Mobile, Zappos, CVS, and much more presented exciting successes and insightful lessons learned. Many of [...]

They DO.
I feel the need to say what should be the obvious.  Why?  Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet:
It’s [...]

I recently read the book Neuro Web Design: What Makes Them Click. Useful? Yes. Clear explanation of psychology in persuasive websites? Yes. All you need to know about persuasive websites? [...]

In my recent column for UXmatters, I talk about content and the cross channel, or multichannel, customer experience. Conversing well with customers through the web, email, voice, call centers, stores, [...]

Don’t miss these exciting developments in the content world:

IA Summit 2009 in Memphis TN

I’m going to give a general presentation about  influential / persuasive content. Hope to see you there!
The [...]

Congratulations to User Insight for a gorgeous new website! It’s completely revamped and shows why Forrester ranked User Insight as one of the top user research firms in the U.S.
Explaining [...]