Winning Content by Leen Jones » Marketing

InfluencERS vs Influence (Or, a Clue to Clout)

Colleen — Sat, 10 Jul 2010 20:02:29 +0000

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

CLOUT

Colleen — Thu, 06 May 2010 16:14:21 +0000

(klout) n

1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

Newell Rubbermaid on Content and Social Marketing

Colleen — Thu, 11 Mar 2010 17:33:54 +0000

Bert DuMars, VP of eBusiness and Interactive Marketing at Newell Rubbermaid, recently explained to Atlanta Content Strategy how content is critical [...]

Chronos vs Kairos: Do We Plan for the Right Concept of Time?

Colleen — Sun, 28 Feb 2010 14:35:00 +0000

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity [...]

Content Strategy: What’s in It for You?

Colleen — Mon, 18 Jan 2010 14:37:10 +0000

Margot Bloomstein

Content strategy consultant Margot Bloomstein will travel from Boston to tell Atlanta Content Strategy exactly what this Thursday. I recently [...]

Remember References

Colleen — Thu, 14 Jan 2010 15:28:08 +0000

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in [...]

Time & Our Focus on Content

Colleen — Mon, 02 Nov 2009 14:35:07 +0000

Content is grounded in time. Therefore, I have a theory that our view of time affects our view of content. I think our view of [...]

Context, Value, & the New Marketing Economy

Colleen — Sat, 19 Sep 2009 19:10:22 +0000

Marketing now is about adding value to the situations customers are in at home, at work, or at play. Often, the best way to add [...]

4 Good Customer Service Trends—And 1 Scary Myth

Colleen — Tue, 11 Aug 2009 20:15:49 +0000

At Customer UNinterrupted, I caught an amazing presentation by Lynn Holmgrem, VP & General Manager of Consumer Care at Whirlpool. She told the story of [...]

Let’s Make Content Shine

Colleen — Wed, 05 Aug 2009 04:06:08 +0000

ASIS&T released its August / September Bulletin, featuring articles inspired by presentations from IA Summit 2009. Honored to contribute The Debut of [...]