Winning Content by Leen Jones

Rhetoric, to me, captures the art of influencing change. But what is rhetoric, exactly? From witty to lofty to practical,  these definitions answer that question [...]

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

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1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

Bert DuMars, VP of eBusiness and Interactive Marketing at Newell Rubbermaid, recently explained to Atlanta Content Strategy how content is critical [...]

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity [...]

Margot Bloomstein

Content strategy consultant Margot Bloomstein will travel from Boston to tell Atlanta Content Strategy exactly what this Thursday. I recently [...]

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in [...]

Content is grounded in time. Therefore, I have a theory that our view of time affects our view of content. I think our view of [...]

Marketing now is about adding value to the situations customers are in at home, at work, or at play.  Often, the best way to add [...]

At Customer UNinterrupted, I caught an amazing presentation by Lynn Holmgrem, VP & General Manager of Consumer Care at Whirlpool. She told the story of [...]