Winning Content by Leen Jones

Bert DuMars, VP of eBusiness and Interactive Marketing at Newell Rubbermaid, recently explained to Atlanta Content Strategy how content is critical to their social media success for Sharpie, Rubbermaid, Graco, [...]

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity during a brilliant TED talk. [...]

Content strategy consultant Margot Bloomstein will travel from Boston to tell Atlanta Content Strategy exactly what this Thursday. I recently asked Margot about two of my favorite things: content strategy [...]

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in an age when anyone can [...]

Reading Content Strategy for the Web? Itching to talk about it? Well, now you can with Atlanta Content Strategy.
Join us for the last event of 2009, where we’ll eat, drink, [...]

Content is grounded in time. Therefore, I have a theory that our view of time affects our view of content. I think our view of time depends largely on our [...]

Marketing now is about adding value to the situations customers are in at home, at work, or at play.  Often, the best way to add that value is relevant content. [...]

At Customer UNinterrupted, I caught an amazing presentation by Lynn Holmgrem, VP & General Manager of Consumer Care at Whirlpool. She told the story of turning customer care from an [...]

ASIS&T released its August / September Bulletin, featuring articles inspired by presentations from IA Summit 2009. Honored to contribute The Debut of Influential Content. Here’s an excerpt:
“If we continue to [...]

Earlier this week at Customer UNinterrupted, stars in customer service from brands such as Whirlpool, T-Mobile, Zappos, CVS, and much more presented exciting successes and insightful lessons learned. Many of [...]