Archive for 'Marketing'
Definitions of Rhetoric: A Spectrum

Definitions of Rhetoric: A Spectrum

Posted August 7th, 2010 | By Colleen | Categories: Marketing, Rhetoric, Writing | No Comments

Rhetoric, to me, captures the art of influencing change. But what is rhetoric, exactly? From witty to lofty to practical,  these definitions answer that question [...]

InfluencERS vs Influence (Or, a Clue to Clout)

InfluencERS vs Influence (Or, a Clue to Clout)

Posted July 10th, 2010 | By Colleen | Categories: Clout, Content Strategy, Essays, Marketing, Persuasion and Influence, Psychology, Rhetoric | 1 Comment

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

CLOUT

CLOUT

Posted May 6th, 2010 | By Colleen | Categories: Books, Clout, Content Strategy, Marketing, Persuasion and Influence, Psychology, Research, Rhetoric, User / Customer Experience | 1 Comment

(klout)
n

1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

Newell Rubbermaid on Content and Social Marketing

Newell Rubbermaid on Content and Social Marketing

Posted March 11th, 2010 | By Colleen | Categories: Marketing | No Comments

Bert DuMars, VP of eBusiness and Interactive Marketing at Newell Rubbermaid, recently explained to Atlanta Content Strategy how content is critical [...]

Chronos vs Kairos: Do We Plan for the Right Concept of Time?

Chronos vs Kairos: Do We Plan for the Right Concept of Time?

Posted February 28th, 2010 | By Colleen | Categories: Content Strategy, Essays, Marketing, Persuasion and Influence, Rhetoric, Writing | 3 Comments

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity [...]

Content Strategy: What’s in It for You?

Content Strategy: What’s in It for You?

Posted January 18th, 2010 | By Colleen | Categories: Content Strategy, Happenings, Interviews, Marketing | No Comments

Margot Bloomstein

Content strategy consultant Margot Bloomstein will travel from Boston to tell Atlanta Content Strategy exactly what this Thursday. I recently [...]

Remember References

Remember References

Posted January 14th, 2010 | By Colleen | Categories: Content Strategy, Examples, Marketing, Persuasion and Influence, Research | 5 Comments

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in [...]

Time & Our Focus on Content

Time & Our Focus on Content

Posted November 2nd, 2009 | By Colleen | Categories: Content Strategy, Marketing, User / Customer Experience | 8 Comments

Content is grounded in time. Therefore, I have a theory that our view of time affects our view of content. I think our view of [...]

Context, Value, & the New Marketing Economy

Posted September 19th, 2009 | By Colleen | Categories: Marketing, Persuasion and Influence | No Comments

Marketing now is about adding value to the situations customers are in at home, at work, or at play.  Often, the best way to add [...]

4 Good Customer Service Trends—And 1 Scary Myth

Posted August 11th, 2009 | By Colleen | Categories: Content Strategy, Marketing | 1 Comment

At Customer UNinterrupted, I caught an amazing presentation by Lynn Holmgrem, VP & General Manager of Consumer Care at Whirlpool. She told the story of [...]