Winning Content by Leen Jones » Content Strategy

Writing a Book Is a Great Excuse to Buy Books

Colleen — Wed, 28 Jul 2010 18:45:39 +0000

I’m milking that excuse for all it’s worth! Here’s my take on two recent reads while writing Clout.

InfluencERS vs Influence (Or, a Clue to Clout)

Colleen — Sat, 10 Jul 2010 20:02:29 +0000

Fast Company just launched The Influence Project, which kicked up some controversy. The gist is Fast Company is forming a quantitative influence metric [...]

Letting Go of the Design

Colleen — Thu, 01 Jul 2010 18:46:43 +0000

That could have been the title of Khoi Vinh’s presentation for Web Design 2010. In telling the story of how he, as the [...]

Curation Isn’t a Shortcut

Colleen — Wed, 23 Jun 2010 14:25:03 +0000

Is curation king? I don’t know about that, but I do know this: Curation is not a magic pill to cure your content [...]

Proof: Twitter Is More Publication Than Conversation

Colleen — Sun, 13 Jun 2010 14:41:04 +0000

On Twitter, most people aren’t conversing or creating. They’re following and reading what a few prolific people share. Here’s the proof.

NOBODY TWEETS

Harvard Business Review highlighted [...]

Dos & Don’ts for Starting a Content Strategy Meetup

Colleen — Fri, 21 May 2010 20:17:13 +0000

Starting a content strategy meetup? Excellent. As the founder of Atlanta Content Strategy, sometimes I’m asked how I kicked it off and keep [...]

3 New-ish & Noteworthy Content Strategy Blogs

Colleen — Wed, 12 May 2010 15:56:55 +0000

Check out these blogs that recently caught my eye—and my brain.

Content-ment Clinton Forry gives funny and clever insights into content strategy. Find thoughts on [...]

CLOUT

Colleen — Thu, 06 May 2010 16:14:21 +0000

(klout) n

1. Influence or pull

2. A book I’m writing

Yep, I’m writing a book! My goal? To blend persuasion research and theory into [...]

Planning to Bang the Big Drum

Colleen — Wed, 21 Apr 2010 09:13:10 +0000

At the historic Content Strategy Forum 2010, smart people from around the world gathered to share their content insights. Many discussions ended with,”How [...]

A Case Study in Testing Content

Colleen — Sun, 11 Apr 2010 20:19:03 +0000

How do you find out whether your content works for people? Test it with them. Check out this case study of testing content for a [...]